"At Sigma Malta, we were excited to showcase paid social media advertising service, which is one aspect of Sportradar´s ad:s", Mateo Lenoble, Sportradar
2 minutos de lectura
(Malta, SoloAzar Exclusive).- Mateo Lenoble, Regional Sales Director LATAM at Sportradar, granted an exclusive interview to SoloAzar to talk about the performance of Sportradar at recent Sigma Europe event that was held in Malta. He also talks about the Artificial Intelligence as the main transformer of the user gambling experience : “At Sportradar, AI is embedded into the core of the ORAKO solution”, he added.

What were the company's objectives for this edition of Sigma Europe in Malta?
It was great to attend Sigma Europe this year, joining the industry’s thought leaders and innovators at what is one of the sector's largest and well received conferences. For us, SiGMA is an important event in the calendar because it provides an incredible opportunity for us to meet clients, network and share ideas with our peers.
What novelties did you present at the event and what was the feedback you got from the attendees and visitors to your stand?
The big focus during this year is being ad:s – our data driven digital marketing service. We use the latest artificial intelligence and machine learning technologies to optimize the marketing performance of our sportsbook clients.
With ad:s we leverage our deep understanding of customer behaviour to target users more precisely, which in return delivers greater conversion rates and lower acquisition costs.
One area of the business we were particularly excited to showcase at Sigma was our paid social media advertising service, which is one aspect of ad:s, Sportradar’s performance marketing platform. Paid social advertising is one of the latest additions to the ad:s offering. It utilizes our industry[1]specific technology to boost operators’ marketing reach and deliver relevant and personalized messages to customers across the Meta social media platforms of Facebook and Instagram.
With social media becoming an increasingly important acquisition tool across all industries, we are using our expertise to help our sportsbook clients fully realize the advertising potential of these channels.
Our proprietary technology provides clients with campaign management, measurement tools and automatically generated advert creative, which optimizes marketing performance in real time.

In your opinion, what do you think it´s required to attract the next generation of gambling players, and what role does your company play in the development of the innovations of the sector in the region?
It is clear that the digital ecosystem cannot be understood without AI. And, realistically, what we’re doing with AI today is going to change in the next few years.
At Sportradar, AI is embedded into the core of the ORAKO solution. Since the company’s 2022 acquisition of Vaix, the artificial intelligence specialists for the igaming industry, we have integrated the technology extensively across our range of services, and I believe it’s going to transform the user experience, changing how bettors engage with sports betting products in the future.
Moving forward, operators will personalize their products to meet the interests and preferences of individual customers rather simply include customers in segments.
With ORAKO, the AI driven player journey starts when the player gets first time to the site or application, and not when the customer registers and logs-in, which helps not only personalizing but in the conversion of those visitors into customers.
The technology allows us to provide different components with different preferences and filtering capabilities, while also helping us make sure that the product the customer sees is relevant to them. It is how I think the user experience should be.
The actual interaction between the player and the product should be intimate and to achieve that, AI is allowing us to process much faster and to understand much better in real time what the user is going to do.
Categoría:Events
Tags: Sportradar, SIGMA,
País: Malta
Región: EMEA
Event
Peru Gaming Show 2025
18 de June 2025
Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025
(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.
Friday 18 Jul 2025 / 12:00
From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion
(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.
Tuesday 15 Jul 2025 / 12:00
Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)
(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.
Monday 14 Jul 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.