Betfred incorporates the award-winning OptimaMGS platform, offering partners a full suite of managed products which includes BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing.

With over 50 years of market leading experience in the betting industry, as reflected in the over 1,600 retail stores in the United Kingdom, Betfred seeks to unlock and empower the newly opening US Sports Betting Market. Said Betfred Managing Director, Mark Stebbings regarding the event, "The entire team is energized by the opportunity to bring the totality of our experience and technology to the diverse and innovative US sports wagering leaders who are responding to the tremendous opportunity these markets present." Betfred brings a wealth of expertise to the US market, in superior retail customer service, market automation, in-play sports betting offerings, innovative ideas such as "bet builder", where customers may create their own bets, and powered by the best in class OptimaMGS sports wagering management platform.

Betfred has partnered with SCCG Management in Las Vegas, to represent the company in the US Native American and Non-Tribal gaming markets. SCCG is an internationally respected management consultancy focused on global sports betting, IP, esports and the casino entertainment industries. Stephen Crystal, Principal Partner of SCCG Management, said, "The scope and scale of the combined resources and experience of Betfred, Optima and SCCG Management allow us to bring a turnkey, industry leading set of tools and talent to the sports betting industry. We're working tirelessly as a team to present flexible, comprehensive solutions to the US sports betting industry."