Adding to its successful Sportsbook offer, Betinvest showcased its new casino product at ICE London 2020, which includes Online Slot Games with an in-built VR option.

The gaming solutions provider has also further increased the speed and performance of its Online Platform, with business development manager Alexandra Kalchuk detailing how the upgrade will improve customer acquisition and retention for clients.

“This year we have presented a new product, Betinvest games, so as well as offering games from the world’s leading providers, we can also offer you our new in-house slot games which have been developed according to a combination of requests from players and key trends in the gaming industry,” explained Kalchuk. “Every one of our games has a built-in VR option to give players an even more captivating gaming experience. Players get immersive games with advanced graphics, an appealing bonus system, intuitive controls, and easy access to VR. We have ensured that using this is as simple as possible, with players just needing to connect VR glasses to any device and start spinning.”

Kalchuk added that the game developers at Betinvest can also create unique VR games with a casino interior based on existing venues.
“This is a tool of the future and will provide the ability for anyone to visit a casino from their own sofa. Any idea a client has, we can implement it,” she said.

While Betinvest’s Online Slot Games will allow clients to expand their online casino offer, the company has also been working to widen the range of its eSports products as more and more operators target the millennial market.
“Our in-house traders currently provide odds for about 3000 events around the world in pre-match and 1000 events in live, and we are going to expand that number and also our territory in terms of B2C reach,” detailed Kalchuk.
Any expansion for Betinvest comes with intensive market research, especially in jurisdictions in Africa and Asia, where the company is adapting their products to suit each market.

“Key regions we are currently focused on include Europe, Asia, and Africa, not the whole continent, but countries such as Kenya, Tanzania, Uganda, Angola and Nigeria,” continued Kalchuk. “Each jurisdiction has its own characteristics. In Asia it is completely different to Africa; you need different content, a different user experience, and also each region is different in terms of regulation, legislation, and payments, and perhaps most importantly how operators engage with players. The mentality and player behaviour of each country differentiates, but the better you know the player the better they respond.”

Indeed, understanding a client's needs is one of Betinvest’s major strengths, and it is used to provide support to clients as they are building and expanding their businesses.

“We always try to think like the consumer, making sure we have plenty of market research so that when an operator wants to expand into certain markets we can help them to understand whether they would be ready with their marketing budget and services, as well as detailing which specific features they need for specific regions,” concluded Kalchuk. “We don't just give them the software and leave them alone. Their operation is our operation, and if they are successful, we are successful - and both brands will rise.”