“Of course we are aware of the huge potential that this region has” he stated. “The African market is one of the most attractive emerging markets and is set to have an impressive future in gambling. It’s fantastic that Clarion Gaming is bringing together all the top gambling and gaming providers in Johannesburg as this will help to develop the industry in the region at a much faster rate.”   Betinvest’s Pan-African focus will see the team meet with current partners and use the extensive market research it has conducted to best integrate with operators where its offering is best situated, such as Kenya, Nigeria and South Africa. “Nigeria is one of the most developed countries in terms of dynamic economic growth,” continued Kyrylenko.  “Betting is becoming more and more popular among the younger, digital generation and the middle class there. Kenya is also an appealing country to sports betting operators. While 50 percent of the Nigerian population has access to the internet, in Kenya it’s 80%. Most Kenyans place bets on football once a week, which according to recent data, is more often than people in other African countries.”  

Betinvest is set to debut its new betting solutions such as Online Platform and Sportsbook as a Service to the African market where Kyrylenko believes their customisable UI/UX website design, risk management and anti-fraud tools, 24/7/365 customer service and customisable geolocation will strike a chord across the continent. “It goes without saying that our market penetration strategy relies heavily on high-profile events like ICE Africa,” he added. "Here, our entire audience – potential clients and partners – is gathered together under one roof. Big events like this give us a chance to meet face-to-face with operators who are looking to start their own local businesses. As for our own contribution, we’re going to be driving the region forward with our advanced products. We will be waiting for you at our stand 1303. Book a meeting with us via betinvest.com/events/ice-africa-2019/.”  

For more information on all of the opportunities available at gaming's only B2B pan-African event and to register, visit: www.iceafrica.za.com