BetterThanTraffic Joins AffPapa Conference Cancun as Exhibitor

AffPapa has announced that BetterThanTraffic will join AffPapa Conference Cancun 2026 as an exhibitor, giving attendees the opportunity to meet the team at booth N5 and learn more about its solutions for improving player acquisition and conversion.

Boost Conversions and Cut Costs: Inside BetterThanTraffic's Acquisition Solutions

BetterThanTraffic focuses on helping iGaming operators make better use of the large share of website traffic that comes from unregistered users. Its technology analyzes visitor behavior, identifies the main moments when users are more likely to register or deposit, and uses segmentation and real-time scoring to support more personalized communication and offers.

The company also works with incoming affiliate traffic, helping operators optimize conversion rates and better understand how visitors interact with their websites. According to BetterThanTraffic, its approach can reduce FTD acquisition costs by 15% to 35%, with higher reductions possible in some cases.

Statements by Executives

BetterThanTraffic shared in a statement:

“We have decided to attend the AffPapa Conference in Cancun because we’ve been receiving increasing interest from LATAM operators in our services, particularly in how we can support their player acquisition activities.

We attended AffPapa Conference Madrid, and the experience convinced us to become more actively involved in the AffPapa community. This time, we’re taking the next step and having our own stand at the event.

In Cancun, we’re looking forward to meeting not only operators, but also agencies working with operators on acquisition and performance marketing. We see a lot of potential for partnerships and new business opportunities across the LATAM market.

And, of course, Cancun itself is another very good reason to attend — especially in November!”

From November 23-25, AffPapa Conference Cancun 2026 will bring together over 600 affiliates, operators, and B2B providers from across the iGaming industry. With a strong focus on the LatAm market, the event will also provide space for participants to connect, exchange ideas, and explore new business opportunities.

Yeva Avagyan, Head of Commercial at AffPapa, commented:

“We’re happy to welcome BetterThanTraffic to AffPapa Conference Cancun. Having the BetterThanTraffic team at the conference will give attendees a chance to learn more about practical ways to improve the performance of their traffic and connect with the people behind the solution. We’re looking forward to having them in Mexico.”