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Events

Big Stage, Bold Impact: NOVOMATIC Will Set the Tone at G2E 2025

Tuesday 16 de September 2025 / 12:00

2 minutos de lectura

(Gumpoldskirchen/Chicago).- At G2E 2025, NOVOMATIC will showcase a powerful portfolio featuring striking cabinet designs and top-performing game content, crafted to engage players and drive results for operators worldwide.

Big Stage, Bold Impact: NOVOMATIC Will Set the Tone at G2E 2025

At this year’s Global Gaming Expo, NOVOMATIC will unveil a slate of products designed to turn heads on the casino floor and, more importantly, drive measurable returns for operators. The portfolio balances spectacle with substance, showcasing the company’s dual commitment to entertainment and profitability.

Cabinets with presence

Taking center stage is the U.S. debut of the DIAMOND X™ 1.55J Quattro, a cabinet that has already earned international acclaim and is now poised to reshape the North American market. Its sweeping 55-inch J-curved UHD display, paired with an immersive TouchDeck™ interface and integrated sound system, delivers a cinematic experience. When deployed in four- and six-bank configurations, the DIAMOND X™ 1.55J Quattro becomes a floor-dominating anchor designed to draw players from across the room.

Alongside it, NOVOMATIC presents the V.I.P. X™ cabinet series, a family of machines built as much for spectacle as for player comfort. The lineup includes the V.I.P. X Royal™ 1.85, V.I.P. X Dream™ 2.43/3.43, V.I.P. X Lounge™ 2.32, and the commanding V.I.P. X Galaxy™ 2.65. With oversized UHD screens, ambient lighting, and luxury seating, these cabinets push the boundaries of what slot entertainment can look like. The V.I.P. X Galaxy™, with its dual 65-inch displays, swiveling TouchDeck™, and fully integrated “Viper” lounge chair, redefines centerpiece design for extended play.


Games built for performance

On the content front, NOVOMATIC is placing a spotlight on RISING TREASURES™, a Multiple Feature suite on the NOVO LINE™ platform. By layering Free Games, Xtra Spins, and Prize Upgrades into one package, it delivers the kind of variety that keeps players engaged and operators confident in performance.

Also making its debut is ULTRA BOOST™ LINK 3 Treasures, the latest extension of a player-favorite franchise. Its three-pot bonus mechanic, paired with a dynamic reel-matrix feature, offers a blend of frequent wins and long-term jackpot anticipation, striking a balance between accessibility and thrill. Rounding out the lineup are fresh titles like XTENSION LINK™ Evolution and Piggy Prizes – Wish of Riches, broadening the company’s already diverse library. NOVOMATIC Americas has built notable success in Puerto Rico’s Street Market and continues to place a strategic emphasis on Street Market VGTs overall. 

Through its “Street Smart” focus, the company is committed to delivering localized, performance-driven game content that supports operators.“Our focus is clear: deliver innovation that performs. The cabinets we are launching, the content we are expanding, and the systems we are advancing are all designed to give operators a tangible advantage on their floor. At G2E, we’re not just showing products – we’re showing a strategy built for lasting operator profitability” said Jakob Rothwangl, Managing Director, NOVOMATIC Americas.

 Thomas Schmalzer, VP of Global Sales and Product Management at NOVOMATIC AG, adds: “At G2E 2025, we are showcasing the full breadth of NOVOMATIC’s innovation power – from cabinets with iconic design to premium game content and future-ready systems. What makes our portfolio stand out is not only the visual and entertainment value, but the way it consistently translates into strong performance for our customers.”


 

 Beyond the reel

 NOVOMATIC’s G2E presence extends well past slot machines. Novo Unity™ Pro, the company’s flagship Electronic Table Games platform, allows multiple live, automated, and virtual games – from Roulette and Baccarat to Poker and Blackjack – to be played through a single terminal. For operators, it is a way to expand game variety without expanding footprint.

For the systems sector, NOVOMATIC presents the NOVOVISION™ Casino Management System, a modular suite of applications built to handle the complexities of modern gaming operations. From biometrically supported cashless gaming and real-time analytics to sophisticated player tracking and loyalty dynamics, NOVOVISION™ equips operators with tools to run smarter floors and cultivate deeper player engagement.

A market statement

Together, the DIAMOND X™ 1.55J Quattro, the V.I.P. X™ series, RISING TREASURES™, ULTRA BOOST™ LINK 3 Treasures, Novo Unity™ Pro, NOVOVISION™, and localized game content for Puerto Rico reflect NOVOMATIC Americas’ strategic vision: uniting design and technology to captivate players, empower operators, and build a lasting competitive edge in rapidly evolving markets.

Categoría:Events

Tags: G2E, NOVOMATIC,

País: Austria

Región: EMEA

Event

ICE Barcelona 2026

19 de January 2026

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy

(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.

Friday 13 Feb 2026 / 12:00

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