Global betting company 1xBet reinforced its leadership in Latin America’s iGaming market at BiS SiGMA South America 2026, held from April 6–9 in São Paulo.

The event gathered 18,500 delegates and featured 250 industry speakers addressing key trends, regulatory developments, and growth opportunities shaping the region. For 1xBet, Latin America—and Brazil in particular—remains a core strategic focus, reflected in its prominent booth at the continent’s largest iGaming exhibition.

The stand served as a hub for high-level networking, deal-making discussions, and industry engagement. A key highlight was the presence of Carlos Prates, 1xBet’s brand ambassador and rising star in the UFC welterweight division. A native of São Paulo, Prates connected strongly with attendees, promoting responsible gaming while engaging fans through autograph sessions and photos.

The brand combined business with entertainment, hosting prize draws on April 7–8, where attendees won premium items including an Apple MacBook Air 15” and a luxury travel bag.

The event concluded with a gala party sponsored by 1xBet, showcasing the company’s expertise in delivering immersive brand experiences. Carlos Prates’ special appearance marked one of the evening’s standout moments.

Latin America continues to stand out as a dynamic iGaming market, combining regulatory progress with rapid innovation. Countries such as Brazil and Argentina are advancing transparent frameworks and fostering collaboration between regulators and operators. The region is also emerging as a leader in the adoption of artificial intelligence within the sector.

According to Simon Westbury, SiGMA Americas 2026 provided a vital platform for discussing both the evolution of Brazil’s regulated market and broader continental opportunities, while also highlighting ongoing regulatory challenges.

As part of its long-term regional strategy, 1xBet continues to expand its affiliate ecosystem through 1xPartners. Operating in over 150 countries with more than 500,000 partners, the program offers flexible collaboration models—including CPA, RevShare, and Hybrid—and supports more than 250 payment solutions, including Brazil’s widely used Pix system.

By combining global expertise with local market insight, 1xBet aims to maximize conversion rates and further solidify its position as a leading player in Latin America’s fast-growing iGaming landscape.