Over 400 leading brands gather at SBC Rio to showcase their offerings on the expo floor and throughout the event.

Over 6,000 professionals attend this show, representing major and up-and-coming operators actively engaged in the Brazilian market.

According to SBC, this will be the first in-person opportunity to explore the latest developments and strategies in the new Brazilian market, whose regulation began to apply on January 1, 2025, so one of its focuses will be to provide companies with the necessary knowledge to ensure successful entry and expansion in Brazil and compliance with regulations. “In 2025, we’ll delve deeper into the opportunities this market offers,” said organizers of the show.

Conference agenda

In Wednesday 26 and Thursday 27, 250 experts will participate across three concurrent conference rooms addresses key pain points in all the main industry verticals.

The event also draws regulators throughout Brazil, who feature prominently as speakers and will participate in market-specific roundtables and dedicated gatherings on the expo floor.

Conference topics

A complete series of conferences will take place on the following topics:

-Leadership
-Payment Expert Summit
-Regulatory and Compliance
-Affliliate Leaders Summit
-Academy workshops

Two new Summits 

The Affiliate Leaders Summit and the Payment Expert Summit have been added to the event. Both verticals have seen significant growth in attendance, allowing them to expand their focus with dedicated areas on the show floor and tailored content.

SBC Rio and the Carnival Week

As an added bonus, this year’s event coincides with the start of carnival week in Rio, offering attendees an unrivalled experience. Delegates will be able to extend their stay to enjoy the vibrant Brazilian culture and iconic carnival spectacle, making the visit a perfect combination of business and entertainment.

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