New for 2026 are the Better Stands Initiative and the most Sustainable Stand Award, which are part of Clarion Gaming’s sustainability journey. These are open to all the circa 700+ exhibitors at ICE and iGB Affiliate Barcelona who will be present at the Fira Barcelona Gran Via across 19th – 21st January 2026. For the 65,000+ attendees expected to visit the shows, Clarion will now be offering eco-friendly badge wallets.

The Better Stands Initiative is part of a global programme designed to reduce waste in the exhibition industry by encouraging the use of reusable exhibition stands. It provides a framework for assessing and certifying stand sustainability with bronze, silver, and gold levels based on meeting key criteria.

As part of the StandOut Awards, exhibitors will also have the opportunity to receive the accolade for the Most Sustainable Stand.
To apply, exhibitors must be on track to achieve a Gold Better Stands certificate. Exhibitors are also requested to submit a sustainability statement describing how their presence demonstrates sustainable practices such as the use of a sustainable stand design, their selected method of travel to the show(s), and the commitments to waste reduction such as the use of digital materials over print.

Clarion Gaming’s sustainability team will review participating stands and agree a shortlist of the leading three entries for both ICE and iGB Affiliate, with the winning stands announced on Tuesday 23rd January 2026.

Expanding on Clarion Gaming’s far-reaching commitment to build a sustainable future Margaret Dunn, Portfolio Director at Clarion Gaming, said: “Alongside the Sustainable Stand Awards we run a range of initiatives that aim to minimise the environmental impact of our events such as offering eco-friendly badge wallets for the first time at ICE. Through these initiatives, we aim not only to promote social and environmental responsibility in the gaming community, but also to be part of the change.”

Exhibitors wishing to participate in the Better Stands Initiative or the Most Sustainable Stand Awards should contact: Margaret.dunn@clarionevents.com (ICE) and naomi.barton@clariongaming.com (iGB Affiliate).