Explaining the process, ICE Event Director Andy Ventris, said: “We issued the invitation to become our official Charity Partner at the beginning of July with organisations requested to provide details of how they would utilise the partnership to raise their profile, to overcome challenges and help achieve their core objectives.

“The response, measured both in the number of applications and their quality has been really impressive and we look forward to working closely with the winning organisation which is being decided by a panel comprising members of the Clarion Gaming senior team and assisted by industry stakeholders.”

He added: “We are long-term supporters of safer gambling and value the role that broader SR initiatives can play in helping to build a sustainable gambling sector.

“When the Consumer Protection Zone was launched in 2018 ICE made history by becoming the first b2b gambling event to include a safer gambling feature on the show floor. Each year the CPZ has grown in size and reputation with 20 organisations featured at ICE in February and the initiative successfully incorporated as part of July’s iGB L!VE.

“Clarion is committed to bringing all of its various partnerships to life and we are looking forward to using the unique platform provided by ICE, iGB Affiliate and iGB L!VE to help the selected charity engage with a truly international audience of industry professionals and thought leaders.”

The partnership with Clarion Gaming will see the successful charity confirmed as an ICE Ambassador and receive impactful branding in the lead-up to and at the 2024 editions of ICE, iGB Affiliate and iGB L!VE. The partnership will run from September 2023 through to July 2024.