How was your experience at the latest G2E Las Vegas edition?

We’ve always had a great experience at G2E however this year the enthusiasm of the visitors was undoubtedly the greatest. Prior to attending G2E, we had a goal to exceed visitor expectations, and we definitely succeeded based on the abundance of positive feedback we’ve received. With the number of attendees reaching pre-pandemic levels, the networking opportunities were limitless. All our meetings were distinguished by specifics, not just by a common interest. As we look to evolve our offering and bolster our position, being among key members in the industry is always valuable and we’re looking forward to the next G2E.

What was your business or promotion strategy at your booth at G2E?

We showcased our latest product lines and innovations at G2E. Taking the spotlight at our booth was our latest slot machine, Next as well as our classic EZ MODULO  32/32/32 slot machine. Both slot machines have been designed with innovation at the core featuring cutting-edge technology and a unique aesthetic appeal. Showcasing with the slot machines was our Diamond King series of multigames which include our exciting Diamond Tree Jackpot. The striking themes, visuals and content generated a lot of excitement among visitors at our booth.

At G2E, we also took the opportunity to showcase our range of products for the Latin American markets for the first time. Latin America is a key market for us and showcasing our offering at G2E was an important step in our strategic expansion plans. Our range of products were well-received and piqued the interest of visitors, particularly our CMS which has performed exceptionally in Europe, Asia, and Africa.

How did you use this space to learn about your customers’ needs?

Following the pandemic, we now value face-to-face events where we can physically 
showcase our products and personally interact with customers. We used G2E to its full potential to understand how to elevate our product offering. Whether it was through conversations at our booth or via one-to-one meetings, we received great feedback and a lot of deals were finalised.

What are your plans for the near future?

We are currently focused on furthering our market share in Latin America and Europe so we will continue to develop our offering, expand our product lines, and exceed expectations as we strengthen our presence in key markets.