Daiana Márquez, CEO of Banana Games: "BiS SiGMA represented a powerful gateway to the domestic market and the global stage"
2 minutos de lectura
(São Paulo, SoloAzar Exclusive).- Daiana Márquez, CEO of Banana Games, gives a detailed account of the company's participation in BiS SiGMA, the event that took place from April 7 to 10 in São Paulo. She also reflects on the importance of the Brazilian gaming market after its first year under regulation.

How would you evaluate the attendance and interest of the public that visited your stand?
It was excellent and exceeded our expectations. We received a steady stream of qualified visitors, with a high level of interest in our iGaming games. As game developers focused exclusively on this industry, we were able to capture the attention of an audience seeking innovation, quality, and differentiated offerings, especially at this time when Brazil is experiencing its first year as a regulated market.
Did you manage to generate strategic contacts or close commercial deals during the event?
Yes, we generated very valuable contacts with key operators and aggregators. Some deals were initiated during the event, while others remained on track, with negotiations already underway. BIS SiGMA provided us with an ideal environment to showcase our games portfolio and explore new expansion opportunities in markets seeking differentiated and certified content.

How would you compare BIS SiGMA with other gaming industry trade shows you've participated in?
BIS SiGMA demonstrated an extremely high level of professionalism and relevance, especially considering it was held in the first year of Brazilian market regulation. Despite its strong focus on Brazil, it clearly shows an international outlook. For us, as game developers 100% dedicated to iGaming, this event represented a powerful gateway to both the domestic and global markets.
BiS SiGMA and the Brazilian gaming market
What are your thoughts on the event's organization and logistics?
The organization of BIS SiGMA was impeccable. From the accreditation process to support throughout the three-day fair, everything ran smoothly and professionally. The event structure, space layout, signage, and the constant support of the organizing team made the experience very positive for both exhibitors and visitors. The attention to detail was evident, contributing to an environment conducive to doing business and strengthening the industry.
Do you think BIS SiGMA 2025 helped strengthen the gaming industry in Latin America?
Absolutely. Brazil has just legalized the market, and all eyes of the global industry are on it. BIS SiGMA helps consolidate the domestic market, promoting professionalism and innovation, while strengthening Latin America's presence as a key region in the iGaming world. We believe Brazil has the potential to become one of the largest markets in the world, and actively participating in this process is essential for us as gaming providers.
To conclude, Do you plan to participate again next year? Why?
Yes, without a doubt. The experience was highly positive, both in terms of visibility and business generation. Being present at BIS SiGMA is strategic for us, not only to consolidate our presence in Brazil, but also to expand our reach into the rest of the Latin American market. We will return even stronger in 2026.

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Categoría:Events
Tags: SiGMA AMERICAS, Banana Games,
País: Brazil
Región: South America
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