Win Systems at ICE Barcelona 2026

"ICE Barcelona 2026 was a very positive experience for Win Systems. The event provided us with an excellent platform to present our portfolio of solutions and gave us the opportunity to hold high-level meetings with both current partners and potential new clients. From a commercial standpoint, we achieved strong visibility and generated solid business opportunities across multiple regions, especially in Europe, but also in Latin America and other markets. The quality of the meetings we held confirmed that the market recognizes Win Systems as a reliable, innovative technology partner with a long-term vision".

Audience and contacts generated during ICE Barcelona

"The audience was very large, highly professional, and well aligned with our target profile. We had the opportunity to meet with decision-makers, operators, and distributors to discuss clear and well-defined projects and opportunities. Compared to previous editions, we felt that this year we were able to hold more strategic, concrete, and focused conversations. This translated into high-quality contacts rather than merely exploratory ones, and into actionable opportunities".

Products, solutions, and services presented

"At ICE Barcelona 2026, Win Systems showcased a comprehensive portfolio of products and solutions aimed at improving casino operations and the player experience, spanning systems, electronic roulettes, and slots. Among visitors, the solutions that generated the greatest interest were the Colors electronic roulette, thanks to its striking design, flexibility, and space optimization, including the new Colors Wall; WIGOS, for its robustness, scalability, and advanced player loyalty capabilities; and within our management system, WIN PAY, which stood out for modernizing operations toward cashless environments and enhancing player interaction through secure and efficient transaction management. Finally, we introduced a slate of new slot games - the most extensive we have presented in quite some time—with some truly innovative proposals for the sector, designed for our Sublime and Rhapsody XL cabinets".
 

Trends or debates seen at ICE Barcelona 2026

"There are several very interesting debates currently shaping the industry, affecting regulatory issues, the integration between land-based and online gaming, new game mechanics, and more. These discussions demonstrate that our industry is highly dynamic, demanding, professionalized, and clearly focused on the player. At ICE, we observed that payment methods are gaining significant relevance within these debates, with a clear trend toward cashless environments. This is why, for example, we perceived enormous interest in our Win Pay platform, which aggregates all the payment methods we offer through WIGOS".

2026: Win Systems' strategic priorities

"When it comes to new product development, innovation has always been a key pillar for Win Systems - of course, aligned with real market needs and in full compliance with regulatory requirements. The wide range of innovative, technology-driven products we presented at ICE Barcelona for systems, slots, and electronic roulettes clearly demonstrates this; they are the result of intense work over recent months. And we will undoubtedly continue to innovate in the future - it is part of our DNA. In terms of business opportunities, our current priority is to extend all these solutions to our clients and to the many visitors who came to our stand to learn more about us. The trade show represented a major step forward along that path".

Finally, do you plan to address new markets or strengthen your presence in key jurisdictions during 2026? What factors influence that decision?

"Yes, we plan both to consolidate our presence in strategic jurisdictions and to continue expanding into new markets, with a strong focus on Latin America, the United States and Canada, Europe, and certain international regions. These decisions are driven by the maturity of each market and the demand for attractive, robust, and adaptable technological solutions like those we can offer. Our broad and successful experience across multiple jurisdictions positions us well to support operators wherever growth opportunities arise".