Density Network is present at G2E 2017

What novelties are you presenting in this edition of the show? 

Alejandro Mosquera: The main novelty is our alliance with VNE (Europe´s leading company for cashiers for the gambling sector) and we also took advantage of G2E this year to present the full range of ATM products here in Vegas.

We present several lines of products, mainly oriented to the sector of casinos, where there are machines not only of payment, change of prizes, where security is perhaps the main point to consider. There is also another line focused on the sports betting section, where we are also bringing new cabinets this year to present.

¿What is Italtronic Gaming Consultants?

Ramón Monrós: Italtronic is a consultancy that has already many years of activity in the sector of Gaming. We work mainly in the Spanish and Italian markets, but in recent times we are also accompanying Spanish and Italian companies in their international expansion. And in this issue we have found an alliance with Density Networks to develop business in Latin America. This year they are already concretely distributors in Mexico and also in Panama, but we are opening opportunities in other countries. This is a part of our activity that we develop, specifically with Density Networks. In addition to this, Italtronic deals with other activities such as the parts of endorsements that companies need to present to governments to carry out their activities. We do this with an American company and we also deal with M & A operations and other issues to accompany companies in their strategic development.

What can you tell us about the sports betting machine that you are presenting in G2E?

RM: The sports betting terminal has a special software made by an Italian company specialized in this type of software for self-service terminal. And the VNE terminal will have different versions depending on whether we need it to have ticket extraction or not, different screen measurements, with one or two screens ... That is, a very versatile product with software made by specialists from one of the most competitive markets in the world that is the Italian betting market, a market that moves almost 20,000 million euros each year making it a very tough and competitive market, and a product that gets entrenched in that market we believe will be able to have a lot of exit in these expanding markets that are LATAM markets.

What does G2E mean to the company?

AM: It is the greatest opportunity we have in this market to make ourselves known. Due to the presence of Density Network in the Latin American market, we can see our customers in three days from different countries, which would otherwise cost us much more to have that arrival. Additionally, I believe that for us it is also an opportunity for our customers to see our products compared to the competition. Our products have a clear technological side and I believe that it is the main element to this day within the differentiating game market for all our customers.´

What are the company´s objectives for the rest of the year?

AM: At the participation level of shows, I think that the important event that remains on the calendar is in Buenos Aires at, SAGSE, but we are going to attend two fairs in Colombia during this month. One of them is organized by Fecoljuegos and allows us to know a little more and have a presence in a market like the Colombian, which is opening up on the subject of sports betting. At the level of objectives, what we are looking for is to finish consolidating on all the landing that we are doing and the stake so important in Mexico that we started last year and this year is allowing us to close the first agreements of some importance in the country.

Does the company have offices already installed in Mexico?

AM: No. In fact we are now looking with the idea of having a showroom and having not only a presence but also a sample point that facilitates us to enter with our customers, product edition, testing and also to streamline the sales cycle.

How do you see the show this year beyond everything that happened in Las Vegas?

AM: Obviously this year the fair is marked by the previous events so terrible that happened the day before its beginning. I hope that the affectation is not too much for the fair and runs in a normal way as every year. I didn’t have time yet to see the whole show but I have seen interesting things even from our competition. I think the truth is, as always, a new opportunity where the biggest ones make the new products available to customers. Every year there are always things to highlight.