Digitain focus on North American market joining G2E

To which end, we’re all packed and in-bound for this week’s forthcoming Global Gaming Expo 2019, which runs from 15-17 October at the Sands Expo Convention Center, Las Vegas.

Led by a dedicated sales force with proven experience delivering industry-leading B2B solutions across online and retail sports betting technology, Digitain representatives will be on hand to advise delegates as to our North American strategy, featuring a wide-ranging product portfolio and trading tools which lead the field.

After PASPA’s landmark repeal last year, regulated state-by-state sports betting is gathering progressive pace and traction. Accordingly, G2E 2019 - the largest igaming gathering of the year stateside - provides a must-attend conference at which to both distil and illuminate the North American opportunity, as the U.S. market continues to coalesce and crystallise its potential.

Digitain’s definitive sportsbook solution and trading tools are tailor-made for the demands of live betting in a fragmented legislative landscape, facilitating rapid integrations across the world, all supported by centralised control systems.

In total, this sportsbook product covers 65 sports, covers 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

More broadly, Digitain has extended its reach across worldwide markets in 2019, thanks in large part to its highly modular APIs and platform opening up the possibilities with a state-of-the-art sportsbook offering that releases our operator-partners from technical constraints.

Digitain’s mobile-first, data rich and API-driven platform is powered by:

• 65+ sports


• 450+ in-house traders


• 170+ software developers


• 35,000+ real live monthly events


• 40,000+ pre-match monthly events


• 7,500 leagues


• 3000+ betting markets


• 65+ sports


• 75+ partners

  Digitain also offers bespoke UX and markets (customisable by state), as well as tailored player scoreboards for every major sport to increase engagement levels.

Simon Westbury, Director for International Business Development, said: “G2E 2019offers us an ideal setting to underline the quality and innovation we bring to the sports betting industry. Our unique platform was specifically developed to enable rapid deployment into multiple territories.

“Unlike the identikit solutions that appear to increasingly dominate the U.S. landscape, Digitain can now work flexibly with operators state-by-state to provide unique front-ends which speak to representing their individual brands accurately, thanks to a customisable user interface. It’s a brave, new world.”

Khachatryan added: “I am extremely bullish about the US market for sports betting, but it could be a slow and convoluted road to building a market worth multiple billions of dollars. In my opinion, selecting the right technology partner could be the difference between securing market share and asking your management team to vocationally relocate. “With Digitain’s elastic automated sportsbook, which features real-time algorithmic pricing models together with CRM tools for player segmentation and bonusing, we aim to take the operational risks out of purchasing cumbersome legacy platforms that will invariably need to be installed into each state at enormous cost. In short, it’s never been more important to pick your partners wisely.”

*Meet us at the TVC Bookmakers Trade Fair - 17^th October

Khachatryan continued:“Alongside G2E, Simon and I will be spearheading our international drive back on this side of the pond in the UK, where the TVC Bookmakers Trade Fair is being held at Birmingham’s Cranmore Park Conference Centre this Thursday. It’s great to be back in the city where I attended university, just a short drive from our Digitain hub in Sheffield.

“From this new tech base, we’re rolling out our cutting-edge suite of sportsbook solutions to a growing band of UK independents, looking to catch the latest wave in digital upgrades. We can’t wait to catch up with old friends and meet new partners, with whom we can expand our mutual horizons across a mature market where you need to be innovative to stand out from the crowd.”