Discover the highlights: opening day agenda at SBC Summit Rio in March
2 minutos de lectura
(Rio de Janeiro).- The opening day of SBC Summit Rio on March 6th promises to deliver cutting-edge insights to more than 3,000 delegates, unveiling the latest in innovative leadership strategies and the newest trends in marketing across the specialized ‘Leaders’ and ‘Marketing & Affiliation’ conference tracks.

The two tracks are set to run simultaneously on 6 March at the inaugural betting and gaming event tailored to senior executives with an interest in the Brazilian market. This milestone event, the first following the highly anticipated regulatory changes, is set to take place at the Windsor Convention & Expo Center in Rio de Janeiro. It will serve as a pivotal meeting point, offering a chance to reflect on the industry's journey to this moment and to forecast its trajectory in the upcoming year.
The 'Leaders' track will give the floor to executives from top-tier operators including Entain, Parimatch, EstrelaBet, Betsson, Superbet, OpenBet, and more. The track sessions will give prominence to key topics such as enhancing player protection through collaborative efforts with regulators, adopting responsible advertising strategies, and identifying crucial factors for mergers and acquisitions in the Brazilian market, aiming to assist both sides in reaching a successful partnership.
Worth highlighting is the ‘Regulator Panel: A Look Back at the First Months of Regulated Sports Betting, with One Eye on the Next Six’ panel. It will feature regulatory experts José Francisco Manssur (Special Advisor to the Executive Secretary, Ministry of Finance of Brazil), Martin Lycka (SVP American Regulatory Affairs & Responsible Gambling, Entain), Rafael Marchetti Marcondes (Chief Legal Officer, Rei do Pitaco) and moderator Tiago Gomes (Partner, Ambiel Advogados), as they reflect on Brazil’s journey to a regulated market and share their thoughts on the future of the industry.
The panel titled ‘International Operators: How to Make Headway In Brazil,’ will explore the best strategies global operators can utilize for successful entry into the Brazilian market. Expert speakers Cecilia López Boronat (Chief Communications Officer, Clobet), Andreas Bardun (Founder, KTO), Alex Fonseca (CEO Brazil, Superbet) and Maksym Tsaryk (Head of Brazil, Parimatch), alongside panel moderator Jon Moss (Director, 34 Consulting Ltd), will provide insights into how global operators can understand local culture, and familiarize themselves with media consumption trends and marketing strategies, all while maintaining brand identity.
The 'Marketing & Affiliation' track, promises delegates invaluable insights into cutting-edge affiliate and advertising strategies. Delegates can anticipate discussions encompassing the best practices for optimal CRM system implementation and the power of social media marketing. The conference track will also host a dedicated Affiliate Leaders panel which will explore the optimal strategies affiliates can utilize, such as educating the local market about new alternative channels and establishing operator and media partnerships, to fortify their position in the market.
The ‘Advertising Regulations in the New Sports Betting Paradigm’ panel will explore the challenges and opportunities operators might face in the wake of potential advertising restrictions in Brazil. Experts Cássio Filter (Brazil Country Manager, KTO), Rafael Ganem (Comercial Director, SAF Botafogo), Angelo Alberoni (Country Manager Brasil, Novibet) and moderator Udo Seckelmann (Head of Department of Gambling & Crypto, Bichara e Motta Advogados) will delve into the alternative marketing channels and strategies at operators disposal. They will scrutinize methods to circumvent advertising backlash and speculate on regulatory responses to a potential surge in sports betting advertisements.
Notably, attendees can also benefit from a specialized 'Chat-Based Tools: Strategies for Deeper Connections’ workshop and the ‘Behind the Badge Live - Brazil Special’ podcast. Both formats offer a unique opportunity to enhance delegates' educational experience in an interesting, collaborative and fun environment.
The panel titled ‘Localized Marketing Approaches’, will feature industry experts Pedro Melo (Chief Commercial Officer, Clube Atletico Mineiro), Vanda Silvia (Chief Corporate Officer, Clever Advertising), Ernest Bowes (Brazilian Content Manager, BlueWindow), Marco Pequeno (CEO, iGaming360) and panel moderator Thomas Carvalhaes (Managing Director, Vai de Bob). Together, they will examine the plethora of localized marketing strategies that global operators can employ to tap into differentiated audiences while maintaining a cohesive brand identity.
Rasmus Sojmark, CEO & Founder of SBC, said: “With the recent regulation of the Brazilian market, SBC Summit Rio's conference agenda emerges as the ultimate guide for delegates seeking to expand their knowledge on this very promising market. The opening day is packed with really influential speakers and topics that can help our delegates get a good feel for the market and ultimately up their game.
"It's always nice to see our conference team coming up with engaging formats to better communicate the messages, so I'm glad that we're also adding workshops and podcasts to the mix."
Other conference tracks available to attendees include the ‘Integrity & Compliance’ track and the ‘Innovation’ track, both taking place on Thursday 6th March.
Purchase your ticket here and gain access to the exhibition, the conference, and exclusive networking parties.
Categoría:Events
Tags: SBC Summit Rio,
País: Brazil
Región: South America
Event
GAT Expo CDMX 2025
28 de August 2025
Air Dice Strengthens Its Presence in Mexico: Rocío Moitino Highlights Partnerships, Innovation, and Regional Expansion at GAT Mexico 2025
(Mexico City, SoloAzar Exclusive).- During its participation in GAT Mexico 2025, Air Dice made clear its commitment to the Mexican and Latin American markets. Rocío Moitino, Regional Sales Director, shared her vision of the company's achievements, the challenges of the sector, and the strategies that consolidate the company as a benchmark in innovation and creativity. Below is a summary of its main definitions.
Friday 12 Sep 2025 / 12:00
GAT Expo CDMX Conference Spotlights Regional Collaboration in Latin America’s Gaming Industry
(Mexico City, SoloAzar Exclusive).- Prominent figures from Latin America’s gaming associations came together for a panel led by FECOLJUEGOS president Evert Montero. The discussion explored the unique characteristics of each national market and emphasized the importance of regional cooperation to drive industry growth.
Friday 12 Sep 2025 / 12:00
Prometeo Strengthens Its Presence at GAT Mexico 2025 with a Vision of Technological Expansion
(Mexico City, SoloAzar Exclusive).- Jorge Rojas, CEO of Prometeo IT Solutions, highlighted the success of the company's participation in the trade show and projects a future of sustained growth in Mexico and Latin America.
Wednesday 10 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.