EEZE drives its global expansion at ICE Barcelona 2026 with a strong focus on LatAm and Europe

EEZE expands its presence in LatAm and Europe

“Eeze’s presence on Catalan soil has been essential to continue increasing our brand’s international reach in key markets such as Latin America and Europe,” said Diego Verano, who added: “We are very pleased with our latest participation at ICE, as we received a large influx of visitors at our stand interested in learning more about our products and personalized offering. Like many exhibitors, we are already thinking about next year’s event, which will take place from January 19 to 21, once again at Fira Gran Via.”

Fusion Roulette, the main attraction

Verano stated that EEZE received strong approval from attendees not only for its well‑known products such as Live Casino, Chroma Key, Gamification, Slots, and Fusion Roulette, but also for the latest generation of game shows, including the newly launched Fortune Drop.

“At ICE, the spotlight was on our Fusion Roulette, a futuristic game with multiplier payouts and a wide range of customization options; Eeze Slots, featuring massive jackpots, multiple games, personalized themes, and multilingual support; and our Chroma Key (green screen) technology, which—as we have mentioned before—offers flexibility, scalability, and profitability to our partners. But above all, Fortune Drop, our newest game show. This product represents a major addition to our portfolio, delivering a vibrant live game‑show experience with simple, fun, and engaging gameplay. It is fully customizable to match the unique identity of each partner,” he added.

Trends and discussions at ICE 2026

“We must highlight artificial intelligence as a driver of innovation, as it is a technology that has revolutionized the market through its use in online casino customer‑service chatbots, personalized recommendations, pattern recognition in gameplay, and more. Regulation will be more relevant than ever, as will payment methods, financial technologies, and increasingly immersive user experiences.”

Latin America, a priority for 2026

“Eeze aims to continue growing in the Latin American market after the excellent work carried out in 2025. We are in the final stages of certification and approval for the Brazilian and Peruvian markets, without overlooking other important territories such as Mexico, Argentina, Chile, Paraguay, and Central America.”

“The company’s intention is to support these strategic, high‑potential markets where growth opportunities remain enormous thanks to regulatory progress and the industry’s own dynamism.”

“We also want to focus on Central America and the Caribbean, where the brand will have a strong presence. We do not want to settle for what we have already achieved; we want to keep challenging ourselves. Our mission is to continue planting roots in the region by prioritizing the personalized solutions we currently offer,” he concluded.