Emirat presented its developments at recent ICE Africa
2 minutos de lectura
(Johannesburg, SoloAzar Exclusive).- Frank Herold, Emirat Business Development Director, granted an interview to SoloAzar in which he talked about the recent participation of the company in ICE Africa. "Africa is a big market for us," he affirmed.
"We do insurance for lottery jackpots, for instant games, but we also do insurance for any marketing and sports idea you could have, so starting from insuring money bet guarantees, or any marketing activities you do, so not only lottery but also gaming and marketing," said Herold.
Founded in 2004 in Munich, Germany, EMIRAT has clients all over the world, "so we join several gaming shows, like ICE Africa. We were in ICE London, we joined the ICE Boston, and we will go to Latin America next year. The firm has 15 years already, so we have a big experience not only in the lottery but also in the marketing worldwide. We have other dependences, for example in Dubai," Herold added.
"It is our second time in this show. We´ve been to Asia as well and it was amazing, with a very good quality and quantity of people joining the trade show, so we decided to return this year because last year was really good," he continued.
When asked to comment about the African market, he said: "We have had clients in the lottery and in the gaming market in South Africa for many years, so we see that there is a good development, but it is not only that we are here in South Africa for the South African market, we also go to NIgeria, to East Africa, to West Africa, to the other regions, so this is a kind of very important start point going to the African market. We'd like to see existing clients and also get new ones, so for us Africa is a big market."
Categoría:Events
Tags: ICE, ICE Africa, Clarion Gaming, Emirat,
País: South Africa
Event
G2E - Las Vegas 2025
06 de October 2025
CT Interactive on Innovation, Networking, and Market Growth at G2E 2025
(Las Vegas, SoloAzar Exclusive).- The global gaming industry marked G2E’s 25th anniversary with a major gathering in Las Vegas. CT Interactive stood out for its innovative product development and international growth strategy. Account Manager LATAM at CT Interactive, Roberto Muñoz, shared insights on G2E’s importance, emerging trends, and the company’s collaborative expansion efforts.
Thursday 30 Oct 2025 / 12:00
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.