Evenbeter Unveils Growth Paths Strategy at SBC Summit

New commercial approach takes action at SBC Summit Lisbon

Evenbeter (formerly EvenBet Gaming), the global iGaming technology provider, showcased the next stage of its evolution at SBC Summit Lisbon, placing its new 'Growth Paths' philosophy at the centre of its first major industry event under the new identity.

Following the company's global rebrand in August, the Lisbon summit provided Evenbeter with an opportunity to introduce its refreshed identity and commercial philosophy, and a unique new e-book designed to help operators immediately identify their growth path.

Evenbeter moves beyond product-led sales

At the heart of the company's presence was a shift away from traditional product-led sales towards a more flexible approach designed around where an operator is today, where it wants to go, and the technology it needs to get there.

Evenbeter's Growth Paths concept recognises that operators do not need to adopt an entire technology stack from day one.  Instead, the framework helps businesses find the right starting point, whether adding One-Click Poker Games to an existing casino, launching a standalone poker operation, or building a turnkey casino, without wasting time searching for solutions or guessing what product to add next.

The approach is designed to give operators the flexibility to start at the level that matches their current business, while retaining a clear route to expand as their needs develop.

Evenbeter has also captured its Growth Paths methodology in a new educational e-book, providing operators with a practical framework for assessing their current market position and identifying potential next steps.

To learn more about Evenbeter's Growth Paths approach and download the e-book, visit Evenbeter Growth Paths. 

Dmitry Starostenkov, CEO at Evenbeter, said: "Instead of pushing a predefined package, we anchor our strategy in the operator's current readiness."

"Whether it's a light-touch integration or a fully independent platform, we help operators find the exact right entry point for today and map out a practical path for tomorrow."