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Events

Exciting prospect for Sportingtech at upcoming ICE London

Thursday 26 de January 2023 / 12:00

2 minutos de lectura

(London).- After a stellar 2022, Sportingtech is gearing up for another strong exhibition at ICE London at the beginning of February. Firm’s Managing Director Bobby Longhurst comments about what the company will have on and how it will move forward after such a commercially successful year.

Exciting prospect for Sportingtech at upcoming ICE London

First off, it must be an exciting prospect for Sportingtech to return to ICE London. What will you be pushing at the show?
It is exciting. It was a definite goal when I came on board as Managing Director last summer to ensure the company enjoys all the benefits and opportunities that ICE London has to offer by going bigger and better than ever before.

We’ll have a whole host of products and services on show. Worth mentioning first up is our new Sportsbook iFrame. This enables operators to seamlessly introduce a sportsbook offering to their site via a single integration, without the need to change their own UI in any meaningful way.

This is significant because there are a lot of operators who see the benefit of a sportsbook but are not yet sure if the time consuming process of building their own is worth the time and investment. This single integration provides operators with the same great benefits as full turnkey customers.

We’ve already taken this live with several partners to great effect, and we think it will prove incredibly popular with plenty more in the coming months. As well as that, we have big plans for our continued growth with the help of our ever-evolving platform.

Last year was particularly successful for Sportingtech. What were the highlights for you?
One of the mainstays of Sportingtech’s success last year was our exponential growth, particularly in LatAm and Africa. Notably, we had a number of high-profile operator deals in numerous markets across Africa, with 888AFRICA and SunBet among them.

It was gratifying to see our vibrant, knowledgeable leadership team drive the business forward. We have a great deal of technological expertise at Sportingtech, as we demonsrated by helping our partners enjoy significant success during the World Cup via the tournament itself and the multiple cross-sell opportunities available.

We were especially delighted with the performance of our platform. Signing a deal with 888AFRICA in July 2022, to take them online in four hugely diverse African markets by September, was a huge achievement. I’m unaware of any other platform on the market that could have delivered this service that quickly, navigating so many disparate elements.

How have sportsbook features become increasingly important to attracting and retaining bettors? And what can Sportingtech offer?
The World Cup is an ideal illustration of how sportsbook provision now needs to encompass next-level solutions. Features like Bet Assist have tackled that challenge head-on. It can generate automated betting tips based on historical data, as well as live-score and AI analysis covering both pre-match and in-play markets with complete bet slip integration. As a result, user engagement has increased, along with retention and turnover rates.

In addition, bet builders have given newcomers to sports betting an efficient and engaging way to get involved, whilst FastBet has enabled users to wager across all sports at the touch of a button without creating a betslip.

That’s not to forget our Popular Bets and Events widget that collates the most popular bets and events across an operator’s platform. It refreshes every five minutes and ensures customers never feel like they are missing out; cutting the time taken for bettors to strike their first bet.

What can we expect to see next from your platform?
We are moving towards even greater personalisation. Customers all over the world now expect a more personalised betting experience. It’s no longer the case that a copy-and-paste solution will suffice.

Now, end-users actively expect a product that feels specifically catered to them. An operation has to stand out from the crowd in its own right and feel fresh when compared to the competition. This is yet another way that our platform enables businesses to thrive: by being customisable to the point of meeting the individual needs of each operator we work with.

As we move into 2023, what are the biggest challenges you see facing the sector?
The word ‘uncertainty’ springs to mind. That is absolutely the case if we look to UK-facing operators who are sometimes reliant on an uncertain approach to updating regulation. This is largely because of an outcomes-based regulation model and a hostile press that heavily scrutinises the industry’s every move.

Lawmakers in Curaçao are making positive moves to introduce wide-ranging changes to its licensing regime. Appropriate changes are welcome, of course, but it has yet to be seen whether the jurisdiction follows through with a strategy that boosts its economy and gaming sector. Whatever the case, Sportingtech is watching all these markets carefully, with a quickly expanding compliance team, and will be able to help our partners navigate them effectively.

Categoría:Events

Tags: Sports Betting, Sportsbook , Sportingtech, betting software, betting solution ,

País: United Kingdom

Región: EMEA

Event

SBC SUMMIT RIO 2024

05 de March 2024

Andre Gelfi explains the new regulation in the Brazilian gaming and betting market

(Rio de Janeiro, SoloAzar Exclusive).- The Managing Partner of Betsson group in Brazil, Andre Gelfi, was another key figure present at the inaugural SBC Summit Rio. In this exclusive interview with SoloAzar, he shared insights about the gaming and betting market in Brazil. Gelfi emphasized the hot topic of Brazilian regulations for the iGaming industry. In fact, he expressed his anticipation that the regulation, expected to be approved this year, will create a new landscape in the Brazilian market

Wednesday 27 Mar 2024 / 12:00

Influencers: "Between Effectiveness and Responsibility in the Gaming Industry".

(Rio de Janeiro, SoloAzar Exclusive) - As part of the Conference "Influencers: The Next Frontier of Social Media Marketing", as part of the Conference Agenda held on 6 and 7 March at the SBC Summit Rio 2024, leading industry personalities gathered in a panel to discuss the impact of the power of celebrities and influencers in generating engagement, as well as the proposed law that seeks to restrict their promotion of gambling.

Wednesday 27 Mar 2024 / 12:00

Pay4Fun: “We have ambitious expansion plans in the Brazilian market”

(Rio de Janeiro, SoloAzar Exclusive).- Leonardo Baptista, CEO and co-founder of Pay4Fun, is a key figure in the world of iGaming. His company, Pay4Fun, is a leading Brazilian online payment provider specializing in the iGaming market. During the first edition of the SBC Summit Rio, Baptista spoke exclusively with Soloazar, sharing insights about the new services that Pay4Fun will introduce to the market. He also discussed his vision for the future of iGaming in Brazil and Latin America. Another unmissable note by SoloAzar.

Wednesday 27 Mar 2024 / 12:00

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