GAT Expo 2022 opens its doors today in Cartagena de Indias, Colombia

This large format event is aimed at suppliers and operators of the gaming industry and is the most important in Latin America, mainly focused on the markets of the Andean Region.

The event has a high-level academic component that includes keynote speeches and discussion panels, which will allow the exchange of knowledge, regulatory updates and collaborative networking.

"Due to the regulatory advances in Colombia, accomplished by Coljuegos, the country has become a center for new investments, portfolio expansion, and growth of legal gaming businesses," said organizers of the show.

Schedule for today:

INSTALLATION: 09:00 - 09:30 (GMT-5) - Pegasos Room

CONFERENCES AND PANELS: 9:00 – 12:30 (GMT-5). Gethsemane Auditorium

LUNCH BREAK: 12:30 – 14:00 (GMT-5) Gethsemane Auditorium

CONFERENCES AND PANELS: 14:00 – 18:00 (GMT-5), Gethsemane Auditorium

DRINKS RECEPTION: Event with Sponsor Entrance with invitation19:00 – 21:00 (GMT-5). 3rd Floor Terrace

LMG Summits:

Welcome greeting by José Aníbal Aguirre, CEO of GAT EXPO.

10.00 HS. INAUGURATION OF THE ACADEMY by COLJUEGOS President, Cesar Valencia Galiano, who will open the academy, welcoming the attendees and sending a message to the entire gaming industry in the region.

10.20 HS. OPENING REMARKS

The top executives of the Colombian associations will give an overview of the current market situation and review the last few years, pointing out the problems, challenges and advantages of being the first regulated country in a region that takes Colombia as its main reference.

ELIZABETH MAYA CANO, Cornazar Executive Director, JUAN CARLOS RESTREPO, Asojuegos Chairman, EVERT MONTERO, Fecoljuegos Chairman.

11.00 HS. MODERNIZATION OF THE REGULATION OF GAMES OF LUCK AND CHANCE. The modernization and structural modification of the norms that guide the gaming sector must correspond to the market trends in terms of competition and technological changes which have been consolidating for several years at national and international level, therefore, in this space the expectations and possibilities in this matter will be discussed.

Moderator Bernardo Chena, CODERE APUESTAS Regional Manager LATAM, León Darío Montoya, Cornazar, María Paola Isaza, V&I Consultants Partner.
11.30 HS. Advertising of games of chance: Regulation or self-regulation? Spain-Colombia experience.

Advertising has become the convenient means to increase the volume of products or services. How to promote best practices and responsible advertising and marketing practices with a clear preventive approach?
Introduction: Evert Montero, Fecoljuegos Chairman, Moderator: Tatiana Vasquez, V&I Consultants Managing Partner, Mónica Ramírez, Autocontrol Colombia, Executive Director
Cristina Romero de Alba, Loyra Partner, Jhon Jairo Altamiranda, Coljuegos Commercial VP.

SPORTS BETTING

12.10 HS: HOW STATISTICS-BASED MARKETS ARE TRANSFORMING THE BETTING INDUSTRY
12.35 HS: MODERN RISK MANAGEMENT STRATEGIES

LUNCH: 13-14

CASINO

12.10 HS: HOW STATISTICS-BASED MARKETS ARE TRANSFORMING THE BETTING INDUSTRY

12.35 HS: MODERN RISK MANAGEMENT STRATEGIES
Mateo Lenoble, Sportradar Regional Sales Director
The importance of segmenting users. Hugo Llanos, Altenar | Regional Director Americas
Strategies to keep players engaged with your platform through various engagement tools

14.00 HS. LOCALIZATION GAMIFICATION HIGH VOLATILITY REWARDS PROGRAMS

14.30 HS. IMPROVING THE BETTING EXPERIENCE IN COLOMBIA

15.00 HS. NEW GAMING VERTICAL FOR IGAMING - ONLINE POKER B2B

In the same way and taking into account the great phenomenon of electronic sports, different activities and competitions are scheduled that will give the representatives of the sector the opportunity to learn more about this entertainment industry.

E-Sports are competitions that take place in the world of video games and that are gaining more and more ground all over the world and their projection is of exponential growth; For this reason, it will be one of the main topics on the GAT Expo 22 demonstration agenda.