From May 12 to 14 at Expo Santa Fe, GAT Expo CDMX 2026 will bring together permit holders, operators, technology providers and experts in a meeting that reflects the transformation of the sector towards omnichannel models focused on the player experience and operator profitability.

Mexico, a market in full expansion

In relation to gambling, the demand for technological improvements for sports betting platforms, data analytics, artificial intelligence and new user experiences stands out. As host of the 2026 FIFA World Cup, the country achieves an economic dynamism without precedent in tourism, infrastructure, demand for technology and security, among other items, which today position it as one of the most relevant markets in the region.

Profile of participating companies

GAT Expo CDMX will present at the trade show at Expo Santa Fe on May 13 and 14, a portfolio of exhibitors and sponsors that clearly show the diversity of the sector, where physical operation, technology, online gaming, payments, marketing and content merge in the same business environment.

On the payments and fintech solutions front, companies such as BPC Banking Technologies, Pronto Paga, Tumi Pay and KLU ratify the progress towards more agile and assertive payment ecosystems, essential for a productive gaming operation.

From the technological infrastructure and operation platforms, Prometeo IT, Eeze, Creator Tech, BetConstruct and Gamanza provide solutions ranging from software development and system integration, to complete platforms for sports betting and online casinos, facilitating scalability and operational efficiency.

The marketing axis, the rise of affiliations, technology and strategy for user acquisition is strengthened with players such as BYADS and Laafic SMS, reflecting a step forward in the industry, where performance marketing, traffic monetization and direct communication redefine expansion and sustainability.

In the land-based segment, the exhibition offers novelties for the operation of rooms with global manufacturers such as Aristocrat, a leader in the development of slot machines and games, together with operators such as Big Bola Casinos, unavoidable brands when thinking about the Mexican market. Oklahoma arrives with a wide variety of products, alternatives, and innovation for casino floors and tables. BYA Group, a company recognized in Latin America for the high quality of its furniture, debuts with its latest designs. Fininvest ratifies its validity as an optimizer of cash management and bill counters, accompanying GAT Events on its route through Latin America and the Caribbean.

At the level of content and online gaming offerings, Pragmatic Play and Amusnet, together with developers such as Dragon Slaugther, confirm the relevance of innovative portfolios, with online slots, live casino and disruptive experiences designed to capture and retain digital audiences.

Companies such as Contrato Humano, MentorBet and Cerus Academy contribute from business strategy, marketing, investment and talent management, demonstrating that the sector must add organizational strengthening to technology.

José Aníbal Aguirre, CEO of GAT, comments: "My invitation is to meet at Expo Santa Fe from May 12 to 14 and take advantage of the happy coincidence of supply and demand tailored to the immediate needs of permittees and operators. I would like to highlight that for the first time in Mexico we will have two days of specialized professional training by ALEA, which, with the seminar Transformation of Casino Management towards an Omnichannel and Integral Entertainment Model, moves its teachers from Buenos Aires to CDMX to provide knowledge and experience to casino officials. These conferences have the support and assistance of SINTOLED and business delegates from several Mexican states. In this same academic space, we will have two corporate conferences by the firms GLI and Gamanza"

Agenda: content aligned with the transformation of the sector

The program has been conceived integrating networking spaces, applied training and strategic relationships to close business and commercial alliances.

Opening Reception (May 12 | Casino Big Bola Santa Fe)

The opening of the GAT CDMX networking will mark the beginning of the agenda in an environment designed by the marketing and entertainment professionals of Big Bola Casinos to promote valuable connections between leaders and executives.

Trade Show (May 13-14 | Expo Santa Fe)

The exhibition in stands is projected as an active business platform, where the needs of the Mexican market converge with the offer of national and international products. (Tickets available.)

ALEA Seminar (May 13 and 14)

Transformation of Casino Management towards an Omnichannel and Integral Entertainment Model.

This seminar provides practical training applied to the evolution of the line, strengthening operational capacities in casinos, aligning work teams with the new dynamics of the sector. (Event by invitation, limited places)

Gathering & Ronqueo (May 13 | Central Central Restaurant)

Networking takes on an experiential format in this B2B meeting that combines gastronomy that facilitates C-level business interaction, in an environment designed to strengthen business relationships in a personal and dynamic context. (Tickets available)

GLI/Gamanza (Corporate Conferences (May 13 & 14)

Cerus Academy – Performance Show Dealers – (May 13 & 14)

Through live demonstrations by renowned dealers trained by Cerus Academy, attendees will enjoy and learn from technical skills and service standards to impact the player's morale.

Affiliate Experience CDMX (May 14)

The agenda incorporates, at the end of the programme, activities dedicated to affiliate marketing, reflecting the growth of this model as a key channel in the acquisition of new users and in the expansion of gaming platforms in digital environments.

José Aníbal Aguirre, points out: "GAT CDMX will be a compact and versatile fair, 100% aligned with the vibrant current and potential of the gambling industry in Mexico. We are waiting for you."