Go Global! The Parimatch Experience- Q&A at SBC Barcelona
2 minutos de lectura
(Barcelona, SoloAzar Exclusive).- In a Q&A held within SBC Barcelona, Ivan Liashenko, CMO of Parimatch, explained how the firm transformed from a local company into a global company.
“Our transformation consisted on 3 main sides: A tech transformation, an operational transformation and a marketing transformation. Here I will focus on the marketing side”, said Liashenko.
“When you are working in one country, there is one operation, one marketing, one price, one payment and the same media. When you become a global company, it is important to note that it is not about money, it is about the brand. Branding was the basis for all further developments of our company.”
He then gave an advice: “When you are local and you are forming your branding strategy, you have to focus on a particular region with particular customers. However, if you are global, you have to find your key value as a company, and offer it to key customers. You have to understand with which particular person your customers want to associate themselves”.
Parimatch, for example, hired MMA fighter Connor Mc Gregor.
He then spoke about analytics. “When you spend a lot of money, you have to analyze its performance in the most efficient way. We analyze frauds and reportings”. Besides, he said that now everyone looks at big data because it is trendy, but he advised to look at basic marketing instead.
With regard to affiliate marketing, he asked the following: Is your affiliate program profitable for the company? And talking about marketing strategy, he asked the following: How are we going to spend the money? And said that it depends on your aims and target, to try to do it in the most efficient way.
Categoría:Events
Tags: Sin tags
País: Spain
Event
SBC Summit Americas 2025
13 de May 2025
ProntoPaga impacts SBC Summit Americas with technology that redefines payments in Latin America
(Fort Lauderdale).- In just three years, ProntoPaga went from being a promising post-pandemic idea to becoming a benchmark in the Latin American digital payments ecosystem. With exponential growth of 700% year-over-year, the company has transformed the way payments operate in dynamic industries such as iGaming, sports betting, and the Fintech world.
Friday 23 May 2025 / 12:00
GMW Revolutionizes SBC Summit Americas: Innovation, Gamification, and Player Protection
(Fort Lauderdale, SoloAzar Exclusive).- At SBC Summit Americas, GMW reaffirms its commitment to strategic innovation, combining performance, adaptability, and compliance. Marga Fernández, Head of iGaming Business Development, highlights how the company integrates gamification and player protection to generate unique and sustainable experiences. Discover how these trends are redefining the future of gaming in emerging markets.
Friday 23 May 2025 / 12:00
Uplatform Glowed at SBC Summit Americas 2025
(Cyprus).- Uplatform brought serious sparkle and substance to SBC Summit Americas 2025 in Fort Lauderdale, lighting up Stand C470 with a dynamic mix of business and fun from May 13–15.
Thursday 22 May 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.