Events

GR8_TECH Highlights Speed and Growth at SBC Summit 2026

Friday 09 de October 2026 / 12:00

⏱ 4 min read

(Lisbon, SoloAzar Exclusive).- Vardan Hakobyan, Head of Sales at GR8_TECH, spoke to SoloAzar during SBC Summit 2026, held from September 29 to October 1 at Feira Internacional de Lisboa, about the company’s objectives for the event, the business opportunities generated, its strategy in Latin America, and its priorities for the coming months.

GR8_TECH Highlights Speed and Growth at SBC Summit 2026

GR8_TECH showcases its Platform for Champions

At SBC Summit 2026, GR8_TECH focused on giving operators a firsthand experience of its technology and demonstrating how its solutions can support faster market entry, improved performance, and more efficient operations.

“We wanted to turn GR8_TECH’s Platform for Champions into something operators could experience firsthand by demonstrating the technology, discussing real business challenges, and showing how we can help them launch faster, improve performance, and operate more efficiently.”

The company highlighted GREAT_WHITE LABEL as one of the solutions that attracted strong interest from operators seeking a faster route into new markets. GR8_TECH also presented live demonstrations of its new high-performance frontend, designed to combine speed and flexibility across the platform.

The Champions Arena, meanwhile, provided a setting for conversations with operators, partners and industry leaders focused on growth and operational priorities.

“The Silver Award for Platform Provider of the Year was an important recognition, but the strongest measure of success was the quality of the conversations and business opportunities that came out of the event.”

Business opportunities move beyond initial meetings

Hakobyan highlighted the diversity of conversations held during SBC Summit, with operators approaching GR8_TECH with different priorities, from faster market entry and platform performance to broader partnership opportunities.

“A number of discussions moved beyond initial introductions to concrete next steps, whether that meant a product demo, a follow-up with our product teams, or a deeper conversation about a specific market or business model.”

For GR8_TECH, the value of an industry event such as SBC Summit lies not only in the number of meetings but also in the ability to connect with relevant stakeholders and understand their specific needs.

“That’s the value of an event like SBC Summit: meeting the right people and understanding what they need.”

LATAM puts speed and performance at the forefront

Faster market entry remains a key advantage

According to Hakobyan, Latin America continues to offer significant opportunities, but its fast-moving competitive environment requires operators to act quickly.

“In LATAM, opportunities open quickly, competition moves rapidly, and operators don’t want to spend six or twelve months just getting a business live. Speed to market has become a big advantage.”

This approach is reflected in GREAT_WHITE LABEL, which GR8_TECH developed around its experience in the region. Hakobyan said the company has already demonstrated the ability to launch a brand in three weeks and reach breakeven within the first nine months in live operations.

“For an operator testing a new market, that makes a huge difference because they can start acquiring players and generating revenue much sooner.”

Platform performance after launch

Hakobyan also stressed that speed remains important after a business goes live, particularly in a mobile-heavy region where network conditions can vary.

“LATAM is heavily mobile, and network conditions can vary, so platform performance directly affects conversion and retention.”

He pointed to Fastbook, GR8_TECH’s new frontend, which loads in an average of 1.72 seconds.

“During live betting, especially around major football events, a few extra seconds can be the difference between placing a bet and losing that player.”

The executive contrasted the requirements of Latin American markets with those of more mature markets such as Europe.

“In Europe, operators are often optimizing an established business. In LATAM, you need to enter quickly, localize properly, and perform from day one. If you can do those three things well, there is still a lot of room to grow.”

Champions Arena stands out among exhibitors

Operators respond to the event experience

The GR8_TECH booth was another key topic in Hakobyan’s assessment of the event. According to the executive, the Champions Arena generated consistent feedback from visitors and partners.

“Almost everyone I spoke to mentioned the Champions Arena and how different it felt from a typical exhibition stand.”

He added that some partners even said the concept had prompted them to reconsider their own approach to exhibition stands and industry events.

“Beyond the design, operators responded well to the space's ease of sitting down, seeing the products, and having a proper conversation.”

For GR8_TECH, creating the right environment can directly influence the quality of business conversations.

“The environment matters a lot. If you create the right space and bring the right people together, the conversations become much more valuable. That’s something we’ll keep building on at future events.”

GR8_TECH targets further international growth

Following its participation in Lisbon, GR8_TECH will focus on converting the opportunities generated at the event while continuing to expand its technology offering.

“We’ll be following up on the opportunities we created in Lisbon, rolling out our new high-performance frontend to more partners, and continuing to develop solutions for operators that want to enter markets faster and with less operational complexity.”

Latin America remains a strategic region for the company, particularly among established operators looking to improve performance and operational efficiency. At the same time, GR8_TECH sees further potential in Africa, MENA and Asia.

“Growth is choosing the markets where we understand operators' needs, can localize effectively, and can build long-term partnerships.”

Categoría:Events

Tags: SBC Summit, GR8_TECH,

País: Portugal

Región: EMEA

Event

SBC Summit 2026

29 de September 2026

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(Lisbon, SoloAzar Exclusive).- Vardan Hakobyan, Head of Sales at GR8_TECH, spoke to SoloAzar during SBC Summit 2026, held from September 29 to October 1 at Feira Internacional de Lisboa, about the company’s objectives for the event, the business opportunities generated, its strategy in Latin America, and its priorities for the coming months.

Friday 09 Oct 2026 / 12:00

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