Groundbreaking BiS SiGMA Americas 2025 Concluded yesterday, Driving Brazil’s iGaming Evolution
⏱ 2 min read
(São Paulo, SoloAzar Exclusive).- With a massive assistance of local public, SiGMA Brazil was held this week April 7-10, marking a significant moment of change and growth for Brazil's iGaming sector. Known as the largest betting event in Latin America, it managed to meet the needs of both national and international participants.
Expanded venue space
This year, the event's organizers expanded the venue space by 50%, occupying 32,000 square meters across five halls at the Transamerica Expo Center in São Paulo.
Expert-led Conferences
The program went beyond the trade show and expert-led conferences, featuring award ceremonies, exclusive networking dinners, a poker tournament, thrilling MMA fights, and a grand closing party. Over 300 industry leaders from around the world have participated in this diverse lineup.
Emerging companies
The event hosted well-established categories like Online Betting Operators, Software Providers, and Payment Solutions. However, this edition shone a spotlight on emerging technology companies that bring innovative tools to the table. Firms specializing in KYC (Know Your Customer), compliance, database management, and digital advertising are now playing a key role in enhancing industry security and regulatory practices.
Focus on sportsbooks and online gaming
The recent legalization of sports betting and online gaming in Brazil represents a turning point for the market. BiS SiGMA Americas serves as a key meeting ground for discussing challenges, opportunities, and global trends that may shape the local industry.
Focus on Brazilian regulation
National Games and Lottery Association President (ANJL) Plínio Lemos Jorge and Simone Vicentini, former regulator and current Igaming and Lotteries advisor, attended the show. She told SoloAzar that the event was very important in order to consolidate the national market.
SiGMA Americas Awards
The awards took place on April 7 within BiS SiGMA Americas show. The awards celebrated companies in the gaming industry and adjacent sectors, recognizing their achievements, innovations, and contributions.
SiGMA Poker Tour
The first event of SiGMA’s Poker Tour 2025 has aligned with the gaming and technology events company’s SiGMA Americas conference.
The poker tournament, with a US$250,000 prize pool, is taking place between April 9-14 at the Monte Carlo Poker Club in São Paulo, Brazil.
Bis SiGMA Americas 2026
Next edition of the show is already scheduled for April 6-9, 2026.
Relive BiS SiGMA Americas experience with SoloAzar's social media coverage and exclusive interviews.
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Categoría:Events
Tags: SIGMA,
País: Brazil
Región: South America
Event
SiGMA North America 2026
01 de September 2026
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Tuesday 22 Sep 2026 / 12:00
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