Events

Groundbreaking BiS SiGMA Americas 2025 Concluded yesterday, Driving Brazil’s iGaming Evolution

Friday 11 de April 2025 / 12:00

⏱ 2 min read

(São Paulo, SoloAzar Exclusive).- With a massive assistance of local public, SiGMA Brazil was held this week April 7-10, marking a significant moment of change and growth for Brazil's iGaming sector. Known as the largest betting event in Latin America, it managed to meet the needs of both national and international participants.

Groundbreaking BiS SiGMA Americas 2025 Concluded yesterday, Driving Brazil’s iGaming Evolution

Expanded venue space

This year, the event's organizers expanded the venue space by 50%, occupying 32,000 square meters across five halls at the Transamerica Expo Center in São Paulo.

Expert-led Conferences

The program went beyond the trade show and expert-led conferences, featuring award ceremonies, exclusive networking dinners, a poker tournament, thrilling MMA fights, and a grand closing party. Over 300 industry leaders from around the world have participated in this diverse lineup.

Emerging companies

The event hosted well-established categories like Online Betting Operators, Software Providers, and Payment Solutions. However, this edition shone a spotlight on emerging technology companies that bring innovative tools to the table. Firms specializing in KYC (Know Your Customer), compliance, database management, and digital advertising are now playing a key role in enhancing industry security and regulatory practices.

Focus on sportsbooks and online gaming

The recent legalization of sports betting and online gaming in Brazil represents a turning point for the market. BiS SiGMA Americas serves as a key meeting ground for discussing challenges, opportunities, and global trends that may shape the local industry.

Focus on Brazilian regulation

National Games and Lottery Association President (ANJL) Plínio Lemos Jorge and Simone Vicentini, former regulator and current Igaming and Lotteries advisor, attended the show. She told SoloAzar that the event was very important in order to consolidate the national market.

SiGMA Americas Awards

The awards took place on April 7 within BiS SiGMA Americas show. The awards celebrated companies in the gaming industry and adjacent sectors, recognizing their achievements, innovations, and contributions.

SiGMA Poker Tour

The first event of SiGMA’s Poker Tour 2025 has aligned with the gaming and technology events company’s SiGMA Americas conference.

The poker tournament, with a US$250,000 prize pool, is taking place between April 9-14 at the Monte Carlo Poker Club in São Paulo, Brazil.

Bis SiGMA Americas 2026

Next edition of the show is already scheduled for April 6-9, 2026.