ICE 2025 starts today: Barcelona becomes the epicentre of gaming and innovation
2 minutos de lectura
(Barcelona, SoloAzar Exclusive).- This week, Barcelona is hosting ICE 2025, the world's leading platform to showcase innovations and launches in the gaming sector. More than 55,000 industry professionals from 170 countries are gathering at Fira Barcelona Gran Via from January 20 to 22. SoloAzar shares the novelties and activities for today.
Barcelona, the hub of innovation and networking
With over 800 exhibitors, 14,000 operators, 200 regulators and 300 speakers, Barcelona is transforming into the global capital of gaming and innovation. ICE 2025 will attract 72 regulatory bodies and leading gaming technology companies, who will present their latest developments and solutions.

Focus on Latin America and Brazil
One of the most prominent conferences is the World Regulatory Briefing, which will bring together regulators and legislators from around the world to discuss legal and regulatory issues with industry operators. This year, the focus will be on Brazil and Latin America due to the recent regulation in these markets.

Conference Agenda for Today
Monday, January 20
11:45 – 12:30 World Gaming Forum - Hall 5 WrB Conference (CC5.1) - Main Lecture - Regulation and Revitalization in Latin America
Mexico, one of the fastest growing markets after Brazil, is expected to quadruple in size by 2027. Former Mexican President Vicente Fox will discuss development opportunities in the region, joined by one of Brazil's leading operators. Topics to be discussed:
-Reputational and financial risks of fragmented regulatory systems in Latin America.
-Benefits of tourism and economic growth versus sustainability and social protection.
-Political risks and rewards for investment in rapidly expanding gaming markets.
14:00 – 14:45 Sustainable Gaming Zone - Hall 3 Incorporating JR into new regulations in Latin America
-Avoiding mistakes of more mature online markets.
- Adapting practices and regulations to player profiles.
Moderator: Karen Sierra, Vice President of Latin America, the Caribbean and Spain, GLI. Panelists:
Máximo Gutiérrez, President, FEJAR.
David Calvete, Chief Inspector, National Police.
Sebastián Vivot, CTO, LOTBA.
16:45 – 17:30 World Gaming Forum - Hall 5 Hidden Charges: Optimizing Taxation for Sustainable Returns
- Understanding how operators generate returns.
- Maintaining competitiveness in the markets.
Moderator: Michael Pollock, Senior Policy Advisor, Spectrum Gaming Group. Panelists:
Regis Dudena, Secretary of Prizes and Betting, Ministry of Economy Brazil.
Eric Konings, AI Director, Netherlands Online Gaming Association.
Jaguar Gal, CEO, Jaguar Lawyers.
17:30 – 19:00 World Gaming Forum Networking LatAm (CC4 Delegate Lounge)

Categoría:Events
Tags: Clarion Gaming, ICE Barcelona,
País: Spain
Región: EMEA
Event
ICE Barcelona 2026
19 de January 2026
NOVOMATIC 2026: Global Expansion and Comprehensive Strategy in the Gaming Industry
(Barcelona, SoloAzar Exclusive).- NOVOMATIC AG kicked off 2026 with strong momentum, underscored by its standout presence at ICE Barcelona. Thomas Schmalzer, VP of Global Sales and Product Management, highlighted the company’s presentation of its integrated 360-degree portfolio—spanning cabinets, gaming content, and system solutions—while reinforcing global partnerships and advancing into new markets.
Friday 06 Mar 2026 / 12:00
Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"
(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.
Friday 20 Feb 2026 / 12:00
Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”
(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.
Monday 16 Feb 2026 / 12:00
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