Digitain delivered an outstanding brand experience at ICE Barcelona 2026 by welcoming football icons Luís Figo and Alessandro Del Piero to its state-of-the-art exhibition stand, creating a memorable moment for partners, visitors, and industry media.

Continuing its long-standing ICE tradition, Digitain once again invited legendary football figures to engage with the brand and its global audience. This year, brand ambassador Luís Figo was joined by fellow football legend Alessandro Del Piero. The two icons toured the Digitain Group stands before arriving at the main Digitain stand, where they met with partners, attendees, and visitors throughout the event.

One of the highlights of the visit was an exclusive media Q&A session, during which Figo and Del Piero shared insights from their illustrious careers, discussed the growing role of technology in modern football, and emphasized the importance of global events like ICE in driving innovation and collaboration. Luís Figo also spoke about his experience hosting the Digitain podcast, reinforcing the strength and continuity of his partnership with the brand.

The event concluded with a highly anticipated raffle, where six lucky participants were awarded signed football shirts, adding to the excitement and fan engagement at the stand.

Aregnaz Hakobyan, CMO of Digitain Group, commented:
“Our relationship with Luís Figo is built on trust, shared values, and a long-term vision. Having him as our brand ambassador for more than four years has created a strong and authentic connection with our audience. His presence at ICE is always something visitors look forward to. Welcoming both Luís Figo and Alessandro Del Piero this year created an incredible atmosphere, full of energy and excitement — especially around the raffle. It was also essential for us to provide media partners with a space for meaningful conversations. These moments go beyond visibility and help create lasting associations with the Digitain brand.”

Throughout ICE Barcelona 2026, Digitain’s stand attracted significant attention thanks to its innovative design, interactive demo zones, and live presentations showcasing the latest advancements across the company’s expanding portfolio. Digitain’s presence once again underlined its commitment to innovation, strong partnerships, and delivering memorable experiences at one of the industry’s most important global events.