Reflecting on his role as Brand Ambassador, John Kamara said: “I am delighted to be helping the team at Clarion Gaming further develop the ICE brand in Africa. A huge amount of extremely positive work was achieved in year one and I consider my involvement in the launch of what is the largest gaming event to be held on this side of the world, to be one of my proudest professional achievements. There’s no doubt that ICE Africa has proved to be an invaluable focal point for the industry, providing a professional meeting place for the a-z of gaming on the continent."

Looking ahead to the next stage in its development, John Kamara added: “The ICE brand, which is one of the most respected in international gaming, can help develop a deeper understanding of the contribution the industry can make in relation to the social economic development of many national economies in Africa. By bringing this to the forefront of the debate we can have meaningful conversations concerning investment, and the far ranging benefits of a robust, socially responsible gaming industry can have in terms of employment, taxation and contributions to GDP."

ICE Africa’s two day free to attend conference and exhibition provides an invaluable opportunity for operators, regulators and suppliers to meet, network, share best practice and see the very latest gaming products from the industry’s leading innovators. Described by industry observers as ‘A showcase event that Africa can be proud of’ attendees will benefit from a programme of engaging content encompassing Thought Leadership, Training, Regulation, Online vs Retail, Integrated Resorts, Branding, Marketing, Sports, eSports and much more.

For more information on all of the opportunities available at gaming's only B2B pan-African event, visit: iceafrica.za.com