ICE Barcelona 2025: An inauguration full of attendees, conferences and activities, gathering the best of the gambling world

ICE Barcelona 2025
This is the world's largest technology event for the gaming industry, which brings together exclusively professional visitors from 170 countries and 630 exhibitors offering technological solutions to the gaming industry.

Information Point
Upon entering the show, there is an information point that offers a free transport ticket, which is valid for the metro, bus and tram. It is a free pass for 72 hours, so that all attendees can move freely throughout the city.

Fira Barcelona Gran Via
The event occupies six of the eight pavilions of Fira Gran Via in L’Hospitalet de Llobregat. At SoloAzar we spoke with the attendees,  who were very happy with the change of venue to Barcelona, ​​since this exhibition centre is larger and very well distributed.
Between each of these pavilions, there are avenues and large open-air spaces where people can go out to smoke, eat and from there enter one hall or another and return to the stand quickly.

The quality of the stands is excellent. The size of the Zitro stand stands out, which set up a restaurant with a kitchen included within the premises.

The premises have different levels:

-Level 0 is the main floor, where the stands of all the companies are located. 
-On level -1 there is the press room and the Auditorium, where some press conferences and talks are held.
-Meanwhile, on level 1, there are long corridors that have meeting rooms for companies that require them.

Some highlights from January 21

Meet & Greet Hristo Stoichkov & discover Stoichkov #8
Amusnet will welcome Hristo Stoichkov to its stand on January 21st at 3:00 PM for an official meet & greet. The company announced its partnership with the football legend earlier this year, together with the launch of Stoichkov #8, a football-themed slot game that combines immersive graphics with thrilling gameplay features just in time for the UEFA Euro 2024, which already significantly impacted several markets and brought the provider industry recognition.

Digitain announces partnership with the Museum LEGENDS
For the first time ever, visitors will have the opportunity to marvel at iconic memorabilia from football legends and timeless icons, including Pele, Maradona, Messi, Ronaldo, Figo, and many more. This once-in-a-lifetime experience will showcase treasured items that define the legacy of the world's greatest footballers. The Museum area at Digitain Stand will be open to the public from January 20th to 22nd, 2025.

iGB Affiliate event: January 21-22

It brings together affiliates and iGaming operators, connecting operators with top affiliate programs and cutting-edge tech vendors in a dynamic and engaging environment.

“Our mission is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem,” organizers said.