Safer Gambling charities Gordon Moody (€30,000), Fejar (€25,000) and FES (€10,000) have been named as the beneficiaries of the charity fund generated by the sponsors of the ICE Sustainable Gambling Zone.

The €65,000 fund was the result of generous donations from leading brands comprising Cirsa, Grupo Orenes, Betsson Group, Flutter, Acordjoc, Alea, Novomatic, Playtech, and Novomatic Spain and takes the total donated at ICE to €385,000.

Ewa Bakun, Clarion Gaming’s Director of Industry Insight said: “Thanks to the generosity of our sponsors I am delighted to be able to announce what are significant five-figure donations to the three charities all of which do outstanding work in the safer gambling space. Player Protection is a fundamental objective shared by everyone associated with the Sustainable Gambling Zone. The overarching objective of the Sustainable Gambling Zone is to be at the vanguard of initiatives to help develop healthy play from the outset of the player journey".

And Added “This includes the incorporation of safer gambling considerations from the very start rather than as just a compliance requirement. The goal is to create a more sustainable business in which players continue to enjoy their gambling entertainment experience but where the small proportion who are at risk of developing problems are proactively identified and assisted by operators.”

Clarion Gaming was the first event organiser to embrace safer gambling when it introduced the ICE Consumer Protection Zone seven years ago which went on to establish a template for other events to follow.

Featuring a total of 26 safer gambling bodies, including Spanish organisations ASENCAS and FEJAR, the SGZ will also host three days of educational content dedicated to consumer protection and ESG.