ICE London Esports Arena to host £25,000 prize pool tournament as Clarion provide insight on lucrative revenue stream

 The tournament, which will be contested on the Hyper X Esports Truck – aka Big Betty – will feature top tier esports teams Dignitas, 00 Nation, Rix.GG, and SMPR esports. Clarion has secured the services of Gregun and JohnnyBoi, two of Rocket League's best known commentators, to host the event for both the live stream and the in-person crowd at ICE London. Visitors will also be able to participate by placing bets on the outcomes using the ICE Esports Arena chips.

William Harding, Clarion's Head of Esports believes authenticity is at the heart of what the industry will experience at the ICE London Esports Arena. He stated: "Our purpose is to firstly demystify Esports and secondly demonstrate how operators can tap into a global phenomenon that's generating annual betting revenues estimated to be worth $13bn. Rather than provide an Esports lecture we are staging a high profile tournament, featuring top tier teams competing for a prize pot of £25,000. The production and live-stream will be managed by Allied Esports and tours will be held every morning providing gambling industry professionals with exclusive and invaluable insight on how a professional esports tournament is run."

Set against this backdrop, visitors will learn how they can best utilise the esports market and gain competitive advantage courtesy of keynote speeches taking place on the 12^th and 13^thApril and delivered by esports specialists UltraPlay and Esports Charts.

ICE London (12-14 April 2022, ExCeL London) is the biggest b2b gambling industry event in the world and features games creators, distributors, operators, retailers, trade associations, strategic bodies and regulators. To register visit: www.icelondon.uk.com. The co-located iGB Affiliate London event (13 – 14 April) connects affiliates to a 360-degree experience of igaming via networking and business lead-generation opportunities, content and learning. To register visit:https://london.igbaffiliate.com For more information on the ICE VOX Conference (11 – 13 April), incorporating the World Regulatory Briefing and the International Casino Conference visit: https://www.icelondon.uk.com/ice-vox