‘Together never felt so good’, the creative strapline that has been deployed in support of ICE London 2022 has never felt so appropriate as it does now. Two extremely long years have passed since the last edition of ICE London closed its doors due to the COVID 19 pandemic.

"A global pandemic that paralysed the entire world followed by the gut-wrenching and appalling events that we witness unfolding in Ukraine. Our thoughts are with the people of Ukraine not least those industry personalities and companies that cannot be with us", said the organizers. "Reflecting on where the industry is two-years down the line, it is clear how much impact Covid has had on the land-based sector – in many countries the first to be forced to close and the last to be permitted to open. The return of in-person events could not have occurred soon enough", they added.

Significantly, over 3,000 meetings have been requested between visitors and exhibitors via the brand new My ICE Gateway app, which is a really positive indication that industry professionals are attending ICE to do business.

Off The Record Reception & Thanks
The organization receives the international gaming industry media with a reception. The drinks will be held on Tuesday 12th April at 5pm in the Press Lounge (Platinum Suite)

59 jurisdictions represented on the show floor at ICE London 2022: Argentina, Armenia, Australia, Austria, Belgium, Belize, Bermuda, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cambodia, Canada, China, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Gibraltar, Greece, Hong Kong, India, Ireland, Isle of Man, Israel, Italy, Kazakhstan, Korea, Republic of Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Malta, Marshall Islands, Netherlands, Nigeria, Philippines, Poland, Portugal, Serbia, Seychelles, Singapore, Slovenia, South Africa. Spain. Sweden, Switzerland, Taiwan, UAE, United Kingdom, USA, Uruguay,

Jurisdictions represented by exhibiting companies: 59 (2020: 65)

Number of exhibiting companies: 410 (2020: 633)
Number countries represented in pre-reg: 158 (155 present at-show in 2020).

ICE VOX Conference programme
ICE VOX provides world class insight delivered by industry thought leaders and is integral to the ICE experience. This year the agenda has been amended in order to deliver highly targeted Masterclasses covering a range of business-critical topics, which will be discussed and explored in full.

The Masterclass programme has been curated in a way that allows delegates to select and participate in more intimate discussions covering key business issues, without interfering with their exhibition and meeting schedule on the show floor. This way visitors can participate fully in the totality of the London experience. Each of the nine Masterclasses has been capped at 50 participants in order to facilitate more valuable discussions.

Topics being covered include: The Customer Journey (land-based and online); Responsible Gambling; Customer Acquisition; Global Market Roundtables; Vertical Integration; How To Build A Blockbuster Slot; Crime, Fraud and Esports and the LatAM Masterclass.
Full details: https://www.icelondon.uk.com/ice-vox
Esports

ICE London 2022 features the most authentic delivery of esports tournaments held at a gambling industry event courtesy of a £25,000 prize pool Rocket League tournament.

Stuart Hunter, Managing Director of Clarion Gaming explained: “The Landmark Awards, which are being presented at 4pm on Wednesday 13th April, on the Clarion Gaming stand N2: 245 recognise milestone events whether they be business, industry or community related. The industry often suffers from a misinformed negative narrative. The Landmark Awards are an opportunity to redress the balance and shine a light on some of the positive stories, milestones and extraordinary initiatives undertaken by the gaming community.”

Clarion Gaming, has launched a social media competition running across Twitter, Instagram and Facebook to celebrate the return of the world’s most popular b2b gaming industry expo.

The #MyICEStory competition is an opportunity for members of the industry to share the photos that showcase and reflect their relationship with the ICE brand and the unique ICE experience whether that’s celebrating a new piece of business, giving it their best shot on the stage at Pitch ICE, getting a selfie with one of the many celebrities who have attended the show, or even the moment when they met their future partner – but didn’t realise it at the time!

The post that achieves the most votes will win a £1,000 Amazon Gift Card. Photos should be posted on Twitter, Instagram or on our Facebook Page and include the hashtag #MyICEstory and tag @ice365global. Vote for your favourite entry in the ICE London competition gallery: https://ice365.com/myicestory-competition/ All of the entries are In the same spirit of delivering the best possible value for our exhibitors, we have responded to requests and underwritten our direct supplier base to provide all exhibitors with a 10% discount for all IT orders covering hard-wired LAN internet and Wi-Fi hotspots. This discount will remain in place for future years.”
Gambling Business Group, CEO, Peter Hannibal: ‘Every great gaming innovation has been seen if not launched at ICE London.’