Ewa Bakun, World Gaming's Director of Industry Relations, will moderate two roundtable sessions. Responsible Gaming and ESG: Towards a New Governance Model for the Sector is scheduled for Day 1 at 12:45 hrs on the Innovation and Payments Stage.

On Day 2, attention shifts to the Main Stage at 14:45 hrs with a roundtable titled From control to intelligent protection: Applied neuroscience in the fight against pathological gambling. This session will also mark the launch of the ICE Research Institute-backed study led by Milan's Polytechnic School of Management and Human Tech.

Adding another layer to the collaboration, IGE – in partnership with iGB Affiliate – is introducing a new content stream, Affiliates Connect @ IGE, designed to align the Italian market with the global gaming affiliates ecosystem. The stream will be opened by World Gaming non-executive Chairman Michael Caselli on Day 2 at 10:25 hrs.

Looking ahead to World Gaming’s role at IGE, Ewa Bakun commented: "I am delighted that we are moving into the second stage of our strategic partnership with some really important and tangible initiatives, not least the launch of the ICE Research Institute (IRI) supported project undertaken by Milan's Polytechnic School of Management and the institute Human Tech, part of the University Polytechnic of Valencia."

"With a working title of Assessing the Efficacy of Responsible Gambling Messaging: A Neuroscientific and Psychophysiological Approach​, the project uses neuroscience, as well as biometric and cognitive measurements to understand which communication strategies reduce risky gambling behaviour and which can backfire, resulting in unintended consequences."

"The ICE Research Institute (IRI), jointly funded by World Gaming and Fira Barcelona, provides grants to scientific and academic institutions to support research on prevention and sustainability. The results from this latest project will deliver scientifically robust findings to inform policy recommendations and raise industry standards."