ICE time is game time

On the interlinked booths 110-250 in the North Halls (Entrance door N4) of the ExCel Exhibition Centre in London’s Docklands, the Gauselmann Group will present displays from adp Gauselmann, cash handling experts GeWeTe, sports betting solutions from Cashpoint/XTiP, edict e-gaming, Euro Payment Group, Spain’s Merkur Dosniha, the UK’s Blueprint Games and Merkur Gaming itself.

One standout product release will be a stunning new Merkur Gaming Roulette multiplayer, where 8 seats will be open for visitors to try their luck and sample the opulence of this high quality gaming sensation. Also standing proudly will be the new Allegro Curve cabinet that proved to be such a success on its international debut at the recent G2E in Las Vegas. Allegro (the name is derived from an Italian music notation that means ‘to play briskly and brightly’) is a stunning development. The cabinet features are a 43” curved Ultra HD monitor plus the latest Gforce Ultra HD multigame technology platform, an attractive lighting concept, a player perfect ergonomically assured seating position and its optional video touch button panel. Allegro is sleek, it is curvy and it is gaming entertainment ‘made in Germany’ that gives an exciting new dimension to the Merkur Gaming product range.

Always at Merkur Gaming the name is in the game; in the ICE presentation, more than 140 appealing titles will be on show, in both standalone and multiplayer formats, and adding a major ambient and audible attraction to the entire booth thanks to their exceptional game themes, stunning graphics and engaging sound capabilities.

Athanasios ‘Sakis’ Isaakidis, Chief Executive International and Head of International Product Management, is very much looking forward to ICE: “ICE is always a great show for Merkur Gaming. Last year was, in my opinion, the best edition yet. Now I am just wondering ‘How can the best become even better?’ Our whole team is ready, we have great new products to reveal, and we have more games to show than ever before in London. Everything is set and we look forward to finding out exactly how the best can be better!”

Adding his pre-ICE thoughts Charles Hiten, CEO Merkur Gaming Americas, noted: “The pre-show interest in ICE from across the Americas has been extremely encouraging. With a range of fantastic new titles spearheading our market entry into the US and our continued successful expansion across the Latin American region we are excited to see many friends once again, and to establish new contacts and friendships too. As always in London, we can expect the weather to be cold but our global identifier, the Merkur Sun, will ensure that the welcome that we will extend to all ICE visitors will, for sure, be warm.”