iGB L!VE deemed ‘unforgettable’ as it breaks industry record with over 20,000 attendees

Reflecting on the industry’s electric response to iGB L!VE London, Jody Frost, Clarion Gaming’s Head of Marketing and Brand said: “iGB L!VE 2025 was an unforgettable experience setting new records in its new London location. The UK capital city is the birthplace of iGaming and the relocation to ExCeL London was undertaken to enable the show to continue to grow and in the process create a sustainable Tier 1 event which consistently meets the needs of the global iGaming ecosystem that it serves.

“According to the independent data iGaming professionals from an amazing 149 nations harnessed the unique energy of iGB L!VE to cultivate partnerships, embrace innovation, gain a competitive edge and drive business growth. As preparations get underway for the 2026 edition we will continue to work in partnership with the industry notably our Vendor and Visitor Advisory Boards in order to identify those areas where we can improve and ensure that iGB L!VE continues to address the needs of all of our international stakeholders bringing together operators, affiliates, suppliers, and iGaming providers for an unmatched networking experience.”

The importance of iGB L!VE’s relocation to London and the show’s ability to deliver the right audience was key for stakeholders. 

Märit von Stedingk, Head of Marketing at Alea confirmed: “My God, was this event all about connections and reconnections? The show was so busy I was on the booth all of the time. Was iGB Live 2025 worth it? A big resounding yes both personally and from a business standpoint. London stays a highlight in our gaming calendar”. 

Her view was endorsed by Soft2Bet’s Chief Business Development Officer Martin Collins who posted: “London in July proved itself. The event brought together one of the most geographically diverse crowds I’ve seen. It’s clear: iGaming’s future isn’t European, it’s everywhere.” 

Joshua Gamble, Managing Director, ActiveWin Marketing shared: "You’ll find a perfect mix of affiliate partners, operators, and suppliers, all in one place, which makes it incredibly efficient for forging new partnerships and strengthening existing ones. The content is sharp and relevant, the atmosphere is energetic, and the event consistently delivers tangible ROI—not just in leads, but in insights that shape your strategy for the year. It’s a key fixture on the calendar because the quality of attendees and conversations is unmatched."

His assessment was echoed by Sita Mamidanna, Head of Customer Success Management at CDNetworks: “Based on my experience attending this event, I would certainly recommend it to friends and colleagues, especially those involved in the iGaming sector, whether as distributors, affiliates, operators, technology providers, or those considering entry” she stated.  “While networking is a key element, the event is more about the energy, innovative ideas, and genuine relationships you develop. It offers opportunities to meet industry leaders, discover emerging technologies and trends before they reach the mainstream, and gain a deeper understanding of market directions. I always leave with new insights and valuable contacts. This event delivers real value, not just a pile of business cards.”

iGB L!VE 2026 will take place across 1st – 2nd July at ExCeL London.