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"iGB L!VE event fullfilled our expectations", Nelli Melik, Head of Sales at Uplatform

Tuesday 01 de August 2023 / 12:00

2 minutos de lectura

(Amsterdam, SoloAzar Exclusive).- SoloAzar made an interview to Nelli Melik, Head of Sales at Uplatform about the recent experience of the company at iGB L!VE event held in Amsterdam during July. She shared her thoughts about the iGaming growth, related to the innovative technologies, compared to the land-based gaming. Nelli Melik also talked about the firm´s novelties, the benefits and interesting show in the European scenario, among other issues.

"iGB L!VE event fullfilled our expectations", Nelli Melik, Head of Sales at Uplatform

What were the expectations and objectives of the firm for this event in Amsterdam, the Netherlands?

Our main focus for iGB Amsterdam was strengthening existing relationships with our providers and partners. We are well aware of the iGaming scene in Europe, and our brand is well established already, but it was a pleasure catching up with industry friends and gaining new connections. I can say that the show fulfilled our expectations.

Which were the main products that the company exhibited at this fair?

At the fair, Uplatform showcased a range of results-driving solutions tailored to meet the dynamic demands of the iGaming market. 
Our flagship offerings included the unrivaled Sportsbook iframe, providing cutting-edge features for enhanced sports betting experiences.
Additionally, the captivating Casino Aggregator, Ucasino, attracted significant interest with its diverse selection of top-tier casino games.
We also unveiled Utools, a comprehensive set of services and tools empowering businesses in the iGaming industry. Together, these products solidified Uplatform's reputation as a leading provider of end-to-end solutions, driving success for businesses in the iGaming industry.

What was the public's feedback on the products presented by Uplatform?

We have received positive feedback on both our products and platform functionality and on the attitude and attention of our team members.Our goal is to ensure seamless and comfortable communication while attentively listening to our clients and demonstrating how our product can benefit their business. Our marketing team has meticulously planned the entertainment and refreshments at our booth to provide our esteemed guests with the utmost comfort and enjoyment.

In your opinion, how does the progress of iGaming across Europe compare to land-based gaming?

The progress of iGaming business across Europe is truly impressive and showcases a dynamic and evolving industry. One of the key challenges lies in maintaining compliance with the ever-changing regulatory landscape. However, it's encouraging to see that many companies are proactively addressing this by collaborating with KYC and AML service providers to ensure adherence to regulations and implementation of best practices.

I believe one of the critical factors contributing to the success of iGaming is its embrace of innovative technologies. Products like fantasy sports and Esports betting are already becoming mainstream, indicating that the industry is adapting to the changing interests of players. Additionally, the integration of NFTs and virtual reality into iGaming is a clear sign of the industry's willingness to stay at the forefront of technological advancements.

When compared to traditional land-based gaming, iGaming has a significant advantage in terms of adaptability and accessibility. Online platforms can swiftly implement new technologies and respond to market demands, while brick-and-mortar casinos and bet shops may face more challenges in this regard.

Furthermore, the global reach of iGaming is noteworthy. The ability to connect players from different countries to the same gaming experience removes geographical barriers, making it an attractive option for modern consumers seeking seamless entertainment.

In conclusion, the progress of iGaming across Europe is promising and indicative of a thriving industry. To ensure sustainable growth, it will be crucial for the sector to continue prioritizing responsible gaming practices and remain open to embracing new technological advancements.

What is the company's presence in this local market?

Our company, Uplatform, has a strong and established presence in the European iGaming market. The majority of the European iGaming network is already familiar with us and our operations. Our reputation as a trusted provider of trustworthy solutions has contributed to our widespread recognition within the industry. Participating in events like IGB Amsterdam has further solidified our position, allowing us to engage with esteemed partners, strengthen connections, and indulge in high-class networking events. To entrepreneurs looking to venture into Europe's iGaming industry, my advice is straightforward: Save yourself the hassle and ensure compliance with regulatory changes and market trends from the start. It can be a challenging market to enter, but contacting Uplatform for a comprehensive, one-stop solution can be a game-changer. Our expertise in navigating regulatory complexities and staying ahead of market trends can save entrepreneurs valuable time and position them for success in this highly competitive industry.

Post-event reflection: could you comment on the demands of the sector within the local market and its difference compared to markets in other latitudes/LATAM?

From my personal observations, the European market is turning towards decentralization and crypto. Companies are seeking innovative ways to present their products, they look for new engagement tools and retention models. There is a growing demand for fresh casino content, esport and a stable sportsbook offering. Luckily, we at Uplatform grow in sync with the market trends and demands.

What were the company's final results in terms of business opportunities during the four days of the fair?

During the 4 days of the fair, Uplatform successfully capitalized on business opportunities and strengthened its position in the European iGaming market. Our client-centric approach, focused on the benefit of our partners, resonated well with potential clients, leading to the creation of stable and structured cooperation models where both parties win.

Participating in IGB Amsterdam proved highly beneficial for our company. While the majority of the European iGaming network was already familiar with us, the event provided an excellent platform to engage with our esteemed partners, further strengthening our connections and indulging in high-class networking events.

Networking at events like IGB Amsterdam plays a crucial role in building connections and trust with industry professionals. Although contracts may not be signed during these events, the less formal setting makes it easier to establish meaningful relationships. 


Tags: Sports Betting, Sportsbook , betting software, iGB Live!, Uplatform, ICE,

País: Netherlands

Región: EMEA


PGS, Perú Gaming Show 2024

12 de June 2024

Gambling regulation in Peru: evolution towards stability and legal certainty

(Lima, Exclusive SoloAzar) - From the repeal of the 20% tax by the Constitutional Court to the implementation of the Reorganisation and Formalisation Law, the regulation of gambling in Peru has undergone multiple changes. In this article, SoloAzar summarises the presentation by Dr. Constante Traverso, lawyer and head of APEJA, during the PGS, who underlines the need for a stable and fair public policy.

Wednesday 19 Jun 2024 / 12:00

Win Systems concludes a successful participation in Peru Gaming Show 2024

(Barcelona).- Win Systems, a leading technology provider for the gaming and entertainment industry, celebrates a successful participation in the recent edition of the Peru Gaming Show (PGS), which took place on June 12th and 13th at the Jockey Convention Center in Lima, Peru. The event was a perfect platform to showcase the company’s innovative solutions and cutting-edge products, specifically designed for the Peruvian market.

Wednesday 19 Jun 2024 / 12:00

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00


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