IGT Introduces New Brand Identity at 2026 Global Gaming Expo

A New Chapter for IGT

IGT introduces its new brand identity at the 2026 Global Gaming Expo (G2E) in Las Vegas, marking what the company describes as a new stage in its evolution.

The refreshed identity is built around three principles: fluid, frictionless and magnetic. According to IGT, the new positioning reflects its commitment to creating player-focused experiences while providing operators with solutions designed to support their businesses.

Moving away from a traditional corporate aesthetic, the new brand adopts a more modern and dynamic visual approach intended to represent the company's transformation.

Four Pillars of the New Brand

The new IGT identity is centered on four key areas:

• Integrated solutions: Connected offerings across the casino floor.
• In-demand games: Content designed to encourage players to return.
• Expertise in action: Practical experience and proven capabilities.
• Commitment to customer success: A focus on growing alongside its operator partners.

CEO Highlights Transformation

IGT CEO Hector Fernandez said the company's customers would be able to experience the transformation directly at G2E.

“Our new brand identity signals who we are becoming and how our culture, capabilities and content are propelling us forward.”

Fernandez added that IGT aims to provide operators with a connected ecosystem combining its technology and content capabilities, while offering players experiences designed to generate engagement.

Connected Experiences Across Gaming

The new positioning brings together IGT's capabilities in FinTech, systems and game content, with the company seeking to deliver seamless player experiences across both land-based casinos and online gaming.

The new brand identity, alongside IGT's latest product innovations, is being showcased at booth 4455 during G2E, taking place in Las Vegas from September 28 through October 1, 2026.