What are you presenting in this edition of SAGSE?

At the annual SAGSE show, we showcased our engaging video slots content and industry-leading hardware. SAGSE represented the Latin America trade show debut of our Cobalt™ 27 cabinet, which delivers a highly entertaining player experience with a vast library of proven game themes and multi-game bundles.  We unveiled the Cobalt 27 with content including Star Goddess™ and Temple of Fire™ Cash Eruption®. Our SAGSE portfolio also highlighted new linked progressives, including Scarab™ Grand, which represents the evolution of the globally successful Scarab game. We also introduced new content for the Fury link family, a linked progressive product that scales player rewards with increased bet levels.

What comments did you receive from visitors to the booth?

The feedback from our customers at this year’s show was excellent. Many remarked that our core video portfolio is the strongest it’s been in many years, and they were excited to leverage the market introduction of the Cobalt 27 as new way to diversify their offerings on their gaming floors.

Why do you choose to be present at SAGSE? And how do you see the show this year?

SAGSE remains a key show on our calendar as part of our commitment to the Argentinian operators and the market, and IGT was proud to be a platinum sponsor of this year’s event. We were delighted to demonstrate the breadth and depth of our market-attuned portfolio at this well-attended event. In terms of results, our stand was extremely well-received, and we were fortunate to connect with many of our customers from the major gaming markets throughout Latin America.

What is the current situation of the company in South America in general and in Argentina in particular? What are your plans for the near future in this region?

Latin America has been an important and dynamic region for IGT for many decades. As a gaming market, Argentina has many established, experienced operators, and IGT has maintained a strong commitment and presence here for many years. Overall, our decades of experience as a supplier and growth partner in the region ensures we can deftly navigate regional business opportunities and challenges, and enables us to work collaboratively with our customers to achieve results. We remain committed to helping our customers achieve their objectives and engage their players by providing unrivalled gaming experiences.

What upcoming events will be present?

For both the closing of 2019 and the opening of 2020. In addition to SAGSE, we’re excited to highlight our latest offerings at the ICE London show from Feb. 4-6, 2020.

How does the company accommodate the evolution of the players?

Our goal is to be growth partners for our customers by leveraging research-backed products, solutions, and services that advance our insights about their players. We leverage player insight programs, player focus groups, and internal testing to deliver performance-driving games to our customers.

Through our test bank program and extensive player testing, we’ve made significant enhancements in our game performance. We strategically leverage player-tested math, intellectual property, game mechanics, and hardware to create highly appealing play experiences. This research-based approach is continuously reflected in the proven performance of our deep content library.

How do you see the player of the future in this region and what do you think his and her interests and needs will be?

We believe the newest and future generations of players in Latin America will approach gaming with greater demands and more complex expectations.  It will be important for operators to build on innovations and relationships, and offer more frictionless gaming experiences to differentiate themselves from their competitors. However, above all, content is king. This is why providing our customers with a continuous pipeline of engaging, player-driven games is the key to our Argentinian and Latin America gaming customers’ sustained, long-term success.