Insights from ICE Barcelona 2025: Sebastián Salat, Zitro

Remarkable Zitro experience at ICE 2025

“Our experience as an exhibitor at the first edition of ICE Barcelona has been highly positive. Both international and Spanish clients have responded in a way that exceeded our expectations, reflecting the event's broad appeal and relevance. The timing of ICE Barcelona has proven ideal, enabling us to present our latest innovations for international markets and our tailored products for the Spanish and online markets. The format of the event also allowed us to effectively showcase our diverse product range while also conveying a clear message of commitment and determination to our customers,” Sebastián Salat said.

“Overall, this has been an outstanding experience, providing us with an invaluable opportunity to engage with international, domestic and online markets in a way that underscores our ambition to position ourselves among the leaders in our industry. We are pleased to see that our message has been well received and that clients have placed their trust in us,” he added.

Brand-new CONCEPT cabinet line

Among the key innovations Zitro presented, the brand-new CONCEPT cabinet line stands out, accompanied by a diverse portfolio of new games for both the international and Spanish markets. Among the standout games are Legendary Sword, Fairyland Quest, Lucky Vault, Cash Totems, Triple Charm Journey, Merging Fu Pots, and King Fu Frog. Each of these titles introduces innovative gameplay mechanics seamlessly combined with exceptional graphics, animations, and premium sound effects.

“A particularly noteworthy aspect for the international market is that the CONCEPT cabinets serve as the foundational building blocks for our WAP as well as for our Mega Lounge and Grand Mega Lounge. These configurations enable us to offer gaming banks that boast the broadest range of games available in the market, all of which share a common jackpot—Mega and Grand Mega—while also delivering a unique communal gaming experience that sets us apart in the industry,” Salat detailed.

Zitro Digital made an impact at ICE Barcelona

Salat then remarked the significant impact of Zitro Digital, showcasing its expanding portfolio of video bingo and digital video slot games. “Notably, Legendary Sword made its online debut with the first game in the series, Avalon, alongside other exciting releases such as Fu Pots Winter, Fu Pots Spring, Calaca Cash, Striker’s Fortune, Monkey vs. Dark Warrior, Twist Casino, as well as seasonal titles for Valentine's Day and St. Patrick’s Day. Consistent with our overall experience as exhibitors, we were able to present a comprehensive product offering that spans the international, Spanish, and digital markets, all within the same booth.”

ICE Barcelona in Latam

When asked about the impact of ICE Barcelona on the Latin American region, he said that it has been truly significant.” While it may not come as a surprise, the fact that the event is being held in Spain has provided an added incentive for many Latin American clients to attend. ICE has always attracted a global audience as an international tradeshow, but it is now, without a doubt, the event with one of the most substantial Latin American representations worldwide. This highlights the increasing importance of this market and its growing influence within the global gaming industry.”

Zitro performance in a diverse Spanish market

“Zitro has been operating in Spain for many years, which has given us extensive experience navigating the diverse regulatory landscape across the country's autonomous communities. While the regulatory framework in Spain may vary from region to region, we view this as part of the natural diversity that exists not only within Spain but across global markets. We fully embrace this diversity as it aligns with our broader international expansion strategy,” he said.

“To ensure compliance, we meticulously certify our products according to the specific requirements of each jurisdiction, whether in Latin America, the United States, Asia, or Europe, including, of course Spain.”

“With operations in 48 countries and 85 jurisdictions, we understand that regulatory diversity is an inherent aspect of being a global company. Spain in particular is a crucial market for us, and we are fully committed to meeting its regulatory challenges, just as we do in other markets worldwide”.

Upcoming shows for Zitro in 2025     
“In the first quarter of the year, we will host Zitro Experience Argentina, an exclusive event that allows us to engage with our clients in a more personalized and private setting. Additionally, we will participate in key regional events, such as the GAT Expo in Cartagena de Indias and IGA in San Diego, an important trade show dedicated to the U.S. tribal gaming sector. We will also attend G2E Asia in Macau, reinforcing our commitment to the Asian market.”

“On the digital front, Zitro Digital will participate in specialized online gaming events, such as the SBC Summit Americas in Miami, further solidifying our commitment to the growing digital sector. These are just some of the key events we will attend in the first quarter, with many more industry trade shows and events planned throughout the year,”  Salat concluded.