Insights from ICE Barcelona 2026: Vanesa Prelec on Timeless Tech’s Strategic Outlook
Tuesday 03 de February 2026 / 12:00
⏱ 2 min read
(Barcelona, SoloAzar Exclusive).- Vanesa Prelec, B2B Marketing Specialist at Timeless Tech, shares her reflections on ICE Barcelona experience, key industry trends for 2026, and the company’s strategic priorities in Latin America.
B2B Marketing Specialist: Assessment of Experience at Timeless Tech
"As the largest trade show for online casinos in the world, ICE Barcelona provided an excellent opportunity to build new connections, particularly with service providers, game developers, and platform partners. The scale of the event and the number of attendees were truly impressive, especially considering it was my first time attending ICE. The event itself was exceptionally well organized, making it easy to navigate and maximize networking opportunities."
Quality of Attendees and Contacts
“The attendee profile was highly relevant and professional. While I had met many of them virtually before, connecting face-to-face strengthened relationships and offered a deeper understanding of their operations and potential partnerships”
Trends and Discussions Shaping the Industry
“The industry in 2026 will be strongly influenced by AI and process optimization. Casinos are expected to offer increasingly tailored promotions and more precise player segmentation. Additionally, first-level customer support will see significant impacts from chatbots. Another trend is the growing attention to licensing requirements and stricter compliance in various countries, which will enhance security and ultimately benefit players”.
Company Strategic Priorities for 2026
"While Timeless Tech focused primarily on Brazil in 2025, this year we aim to further strengthen our presence there. We are also exploring significant opportunities in Argentina, which motivated our partnership with SoloAzar—performing very well across Spanish-speaking LATAM markets.
Looking ahead, we plan to participate in several iGaming events. For now, we can confirm a booth at SAGSE, where we will be sharing exciting news for the Argentine market".
Categoría:Events
Tags: ICE Barcelona, Timeless Tech,
País: Spain
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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