Interblock launches a new category: Amuse

At the forefront of Interblock’s showcase was the highly anticipated AMUSE product line, which is not just a collection of games but a transformative concept that aims to establish an entirely new section of the casino floor dedicated to amusement games. Traditionally, casino floors have been divided into two main sections: table games and slots. Just a decade ago, electronic table games (ETGs) were an emerging concept, and due to Interblock’s innovations, they have evolved into a distinct third section of the casino floor, complete with dedicated reporting and operational strategies. Now, with the introduction of AMUSE, Interblock is poised to create the fourth section—an engaging and interactive space that focuses on amusement-style gameplay, appealing to a broader audience.

AMUSE uniquely combines amusement-style gameplay with RNG-based wagering, presenting a fresh and engaging approach to casino entertainment. Attendees were particularly captivated by standout titles such as Marble Run, a gravity-driven betting experience, Dragon Roulette, featuring an exciting multi-ball bonus stage, and Free Fall Roulette, which incorporates pinball-style mechanics to create an interactive twist on the classic game. The AMUSE product line is set to revolutionize how players interact with gaming environments, making them not just participants but active players in a fun, social experience.

The Interblock booth also highlighted a diverse array of other cutting-edge products that reinforce the company's leadership in table games. Frenzy Roulette emerged as a notable offering, captivating players with its high-energy, continuous-action gameplay, securing its status as a favorite on the show floor. Additionally, the innovative Smart Pit, which seamlessly integrates live dealer interaction with advanced automation, achieved its second consecutive gold win from the GGB Gaming & Technology Awards 2025 for "Best Table Game Product or Innovation" at the show. This prestigious accolade underscores Smart Pit’s transformative impact on table game management, enhancing efficiency, automating payouts, and enriching player engagement.

The Universal Cabinet series also drew attention with its stunning visuals and flexible configurations, featuring popular games like Blackjack, Craps, and Roulette. The excitement continued at the Stadium, where social gaming met unparalleled versatility with the introduction of Marble Maze, another innovative addition from the AMUSE lineup specifically designed for Stadiums and Pulse Arenas, along with MegaMania. Standalone games, including Reel Roulette and Bonus Wheel Roulette, were also met with significant enthusiasm.

Interblock further solidified its position with strategic partnerships and acquisitions. At G2E, the company partnered with Eclipse Gaming to showcase class II games and introduced affordable, high-quality ETG solutions from its recent majority acquisition of Zuum Limited—both expansions offering broader market appeal.

In addition to product highlights, John Connelly, Global CEO of Interblock, delivered an impactful presentation at the G2E Education Series. His session, focused on merging digital and physical gaming for enhanced engagement, was met with rave reviews. John shared insights on how land-based casinos can integrate online technology to thrive in an increasingly digital landscape, further cementing Interblock’s role in driving the future of gaming.

With its innovations, strategic partnerships, and industry leadership, Interblock is not only creating a new category of amusement games but is also reshaping the entire casino experience, proving once again why it is a force to be reckoned with in the world of table games.