Held over three days from February 7th to the 9th at the ExCel London, ICE London provides gaming establishments and professionals a platform to showcase technology-driven products and solutions that drive revenue. 

“The London ICE Show provides us the opportunity to meet with some of the most influential and cutting edge operators in the world. The ability to display our team’s innovation and obtain feedback from our customers and partners in real-time is priceless,” said John Connelly, Global CEO of Interblock. 

“We will display dozens of new products, unique products, features and functionalities, while introducing new upgrades to virtually all of our existing products. As in years past, Interblock will be launching an entirely new Electronic Table Game segment to the Casino industry at this year’s show. The introduction of Live Dealer ETG Pits has been designed to help optimize existing dealer’s efficiency for virtually every game, through the use of technology.”

For the past five years, Interblock revolved around three primary categories - Stadium Technology, Standalone Products, and Universal Cabinets. 

In October of 2022, the company unveiled a fourth product category - Live Electronic Table Game Pits. In a proactive effort to increase the number of games played, reduce labor costs and payout errors, accumulate supplemental revenue, and enhance security on existing Live Pits, Interblock’s development of Live ETG Pits provide Casinos the perfect solution.

Featuring Live Dealers, advanced technology, and the games of Craps, Roulette, Blackjack, and Baccarat in multiple variations, Live ETG Pits are designed to transport existing pits to the future. Live Dealers, guided by Interblock’s Dealer Terminal, encourage play to triple decisions per hour, increase the House Advantage/ Hold Percentage, eliminate overpayments, and provide players an intimate, personalized gaming experience.

“After twenty-three consecutive years of exhibiting at ICE, the pandemic halted our participation from 2020 until now. That being said, we are especially excited to meet with our current customers and new visitors and present our latest developments to the global gaming market at this year’s show,” said Gorazd Golob, Senior Vice President of Interblock’s Product Expert Team. 

“Among the variety of products on display, our booth will highlight two brand new games and, thus far, recipients of an overwhelming positive reaction from the industry – Pick2Win Craps and Bonus Wheel Roulette.”

Bonus Wheel Roulette, nominated for Product Launch of the Year by Global Gaming Awards London 2023 and for Best ETG Product by The European Casino Awards 2023, is an exciting new standalone product that incorporates the thrill of playing traditional Roulette with the opportunity for players to win payouts up to 250 to 1 with a dual wheel bonus system. 

When players wager on any of the four bonus gems and the ball lands in the selected bonus gem pocket on the main wheel, a secondary bonus wheel spins to determine the amount of the bonus payout rewarded to players with multipliers up to 250 times. 

With the bonus round occurring approximately one in every ten spins and payouts more than seven times higher than that of a traditional Roulette wheel, Interblock developers successfully produced an elevated game for Roulette players to enjoy.

Interblock is incredibly proud of Bonus Wheel Roulette’s nomination and is exceptionally honored to be shortlisted by two most recognized Gaming Awards in the industry. 

The company’s ultimate goal is, and will always be, to appeal to and meet the demands of all demographics to draw players to Casinos. In the interim, Interblock eagerly anticipates the announcement of the Global Gaming Awards London 2023 and The European Casino Awards 2023 winners and the debut of ICE London 2023.

“After three years of COVID, we expect to reconnect with the majority of European, Middle Eastern, and African customers at ICE this year,” said Marco Herrera, Interblock President of EMEA. “Combined with a few years of major innovation in the ETG segment, this creates a very exciting combination for Interblock.”

Interblock hopes, by presenting novel technologies and highlighting all of the benefits associated at ICE London 2023, to influence the global gaming industry and promote an expansion of knowledge once the company’s message is carried back to their respective regions, countries, and provinces. 

Looking toward the future, Interblock vows to continue revolutionizing the gaming industry, innovating with their team, and identifying product categories that attract players and extend play.