Founded in 2010, Kambi currently supplies sports betting solutions to more than 50 operators across over 60 jurisdictions, offering a full spectrum of services ranging from odds compilation and risk management to user-friendly interfaces and next-generation betting products. At ICE Barcelona 2026, the company used the event as a strategic platform to reinforce its positioning and engage with key industry stakeholders.

According to Mateo Lenoble, Senior Sales Director at Kambi, the event delivered value on multiple fronts. “ICE Barcelona was a very positive and productive event for us on multiple levels. From a commercial exhibition standpoint, the show provided an excellent platform to showcase the strength of our product portfolio, particularly how our solutions are supporting operators across different stages of growth and market maturity,” he stated. From a business perspective, Lenoble highlighted that “the quality of conversations stood out, whether that was with existing partners or prospective partners,” adding that the event confirmed “the continued demand for in regulated markets for compliant, flexible and high-quality sportsbook solutions.”

High-Level Audience and Strategic Conversations

One of the most notable aspects of ICE Barcelona 2026 for Kambi was the profile of the attendees and the relevance of the contacts generated. Lenoble emphasized that “the quality of the audience at ICE was exceptionally high,” with a strong presence of C-level executives and senior decision-makers. This environment enabled “in-depth, strategic discussions rather than purely introductory conversations.”

He also noted that many of the contacts approached Kambi with concrete objectives, including market entry strategies, technology upgrades and the optimisation of existing sportsbook operations. “This made the interactions extremely valuable, as conversations quickly moved beyond high-level overviews into concrete business needs and potential next steps,” Lenoble explained.


 

Turnkey Sportsbook and Odds Feed+ Draw Strong Interest

During the exhibition, Kambi showcased the full breadth of its product portfolio, with particular attention on its Turnkey Sportsbook and Odds Feed+ solutions. These offerings allowed the company to demonstrate how operators can collaborate with Kambi based on their specific strategic goals.

“We showcased the breadth of Kambi’s product portfolio, with a particular focus on our Turnkey Sportsbook and Odds Feed+ solutions,” Lenoble said. He added that this approach illustrated how operators can choose between “a world-leading end-to-end sportsbook solution or high-quality pricing to elevate their existing sportsbook offering.” Across both products, visitor interest was strongly centered on flexibility and long-term partnership potential, reflecting a broader market demand for adaptable technology capable of performing across diverse regulatory environments.

Regulation, Taxation and AI Shape Industry Outlook

Looking ahead, Kambi identified regulation, taxation and artificial intelligence as key themes shaping the industry’s short- and medium-term future. Lenoble pointed out that “operators and suppliers alike are increasingly aware of the evolving regulatory frameworks, higher tax burdens and compliance requirements impacting the industry,” reinforcing the value of working with “a scalable, compliant, and trusted partner like Kambi.”

At the same time, AI emerged as a central topic throughout the event. “AI was central to many of the most forward-looking conversations at the event,” Lenoble said, highlighting its growing role in automated pricing and trading. He noted that Kambi’s AI-driven capabilities are already helping operators “sharpen pricing accuracy, improve margins and manage risk more efficiently across a growing number of markets and events.”

Strategic Priorities and Focus on Latin America

Following ICE Barcelona 2026, Kambi’s strategic priorities for the year are closely tied to supporting partners during major sporting events, particularly the upcoming World Cup, while continuing to drive sustainable growth in regulated markets. “One of our biggest priorities this year is focused on ensuring our partners are fully equipped to capitalise on major sporting events, most notably the World Cup,” Lenoble stated.

In parallel, Kambi plans to further strengthen its core sportsbook capabilities, continue investing in AI-powered pricing and trading, enhance user experience and expand promotional configuration tools to give partners greater flexibility at the local level.

Geographically, Latin America stands out as a key focus for 2026. “Latin America remains a key strategic focus for us in 2026,” Lenoble affirmed, citing the maturation of markets such as Brazil and regulatory developments across the region. He concluded that Kambi’s approach in LatAm is “disciplined and partnership-led, prioritising sustainable growth and long-term value for our network of partners.”