During the past year, we have experienced rapid growth across the region, becoming a trusted sportsbook supplier for operators in numerous markets. Our commitment to localised solutions, regulatory expertise, and high-performance technology has driven significant success. Key achievements in the past year include:

• Expansion into Brazil, with a new office to provide on-the-ground support and expertise in one of the world’s fastest-growing regulated markets.
• Regulatory approval in Peru, allowing us to deliver a fully compliant sportsbook to operators entering this emerging market.
• Onboarding several new clients in Latin America, including a mix of established brands and rising operators.
• Strengthening our crypto sportsbook capabilities, making Altenar a preferred choice for hybrid operators.

Our modular, fully-managed sportsbook continues to gain traction among tier-one operators and emerging brands, providing them with a highly customisable and scalable solution.

A standout example of Altenar’s impact in Latin America is our successful partnership with a growing regional operator that sought to launch and scale a sportsbook in a highly competitive market.

Overcoming Market Challenges

The operator faced three major challenges:

1. Regulatory compliance – Navigating complex and evolving requirements in multiple LatAm jurisdictions.
2. Localisation – Delivering a sportsbook experience tailored to regional betting preferences and payment methods.
3. Scalability – Ensuring a high-performance platform capable of handling increased betting volumes as the brand expanded.

Altenar’s Tailored Solution

By leveraging Altenar’s expertise, the operator was able to:

• Customise their sportsbook offering with localised odds, regional sports markets, and an intuitive user experience.
• Utilise Altenar’s risk management tools to optimise margins while remaining competitive.
• Ensure full regulatory compliance with the latest market requirements in Brazil, Peru, and other key LatAm regions.

Our managed trading services also played a crucial role in optimising risk exposure, allowing the operator to focus on customer acquisition and retention rather than backend complexities.

LatAm Sales Manager Frederico Caputi is part of the team heading to SiGMA Americas and is ready to discuss how Altenar can work with operators to form a winning partnership.

“We are already working with key brands in the region, and with our approved status in Peru and an established presence in Colombia, we are well-positioned to expand further across regulated LatAm markets,” he said. “Looking ahead, we expect Brazil to become one of the largest regulated betting markets in the world, and we are focused on ensuring our partners can make the most of this potential by maximising engagement and profitability.”

Whether you are looking to launch a brand or are planning to switch sportsbook provider, book a meeting at SiGMA Americas to learn more about how Altenar’s solution can help you be the next LatAm success story.