Could you describe your presence and experience at this year’s ICE show?

Our presence at ICE 2024 was unmissable, featuring a visually striking stand larger than any we've previously built for an expo. Our stand was dynamic, visually appealing, and packed with activities designed to delight our visitors.

Centered within our stand was a football-themed concept, paying homage to England  as the birthplace of the beloved game. This concept embodied our "Score Your Goal" ethos, seamlessly blending sporting triumph with business excellence.

This year’s edition of ICE provided a platform for fostering partnerships, engaging with colleagues, making new acquaintances, and facilitating productive meetings. It has definitely set the stage for industry dynamics, trends, and new collaborations to emerge.

What aspects can you highlight from this last edition of ICE in London?

ICE London 2024 showcased innovative technologies and market trends, including the rise of mobile gaming, automation, VR & AR experiences, and esports betting. As a provider of the most automated sportsbook on the market, Atlas-IAC is proud to offer cutting-edge solutions that firmly align with current trends.

Responsible gaming emerged as a focal point, and we remain committed to supporting this trend. Atlas-IAC’s platform incorporates self exclusion mechanics within its Risk Management tool to ensure our partners are fully compliant with the requirements of the responsible gaming framework.

Regulatory and compliance discussions underscored the industry's evolving landscape. We strive to help our operators navigate these challenges, ensuring a win-win partnership.

When talking about new trends, do you use artificial intelligence for your products, services or user experience?

The iGaming industry is currently undergoing a profound transformation, driven by technological innovations. At Atlas-IAC, we are constantly pushing the boundaries of innovation to improve popular features, ensuring they are user-friendly, appealing to players, and beneficial for our partners.

Our Sportsbook, developed in-house, exemplifies our commitment to innovation. It grants us complete control over features and allows for rapid and sustainable improvements. With features like Personal Odds Boost and Clever Margin, our Sportsbook offers unparalleled customization tailored to our partners' versatile needs.

Moreover, we continuously enhance our product and adopt an individualized approach for each partner, providing them with the flexibility to incorporate specific modules tailored to their business needs. Our customization process caters to the unique requirements of each operator, ensuring the product functions, appears, and behaves precisely as desired.

With a robust team of developers, traders, and support staff dedicated to our partners' operations, we guarantee timely delivery of specific requests in an agile manner. This ensures a systematic approach to delivering on our commitments, step by step.

Can you comment on the novelties that you presented at this year’s edition of ICE in London?

Atlas-IAC showcased a robust, scalable, and reliable iGaming platform designed to support the growth of our partners' businesses. With a remarkable uptime of 99.8%, among the best in the industry, we are confident in the quality of our product and its potential for growth.

We’ve unveiled the updates to our platform made over the past year, along with our plans for future expansion. We continually enhance every aspect of our platform, offering lightning-fast and intuitive Sportsbook solution, seamless betting and settlement processes, uninterrupted casino spins, real-time risk management, cutting-edge anti-fraud detection, and the ability to scale to meet the industry trends and our partners' market demands.

Our primary message emphasized our readiness to customize our products for each partner. Flexibility is our hallmark as we can develop specific modules to meet individual needs of our partners.

In commercial terms, how good was the show for you? Did you achieve your goals? Did new collaborations or business alliances emerge?

Without any doubt, ICE London 2024 emerged as the premier hub for industry professionals to converge, collaborate, and share insights. We capitalized on the opportunity to network with peers, forge new partnerships, and gain insights from industry players.

We’ve received numerous integration requests from operators across a diverse list of regions, underscoring the growing demand for our solutions. Our focus remains on expanding across regulated territories, particularly in the LatAm, Eastern Europe, Africa, and South-East Asia. Meeting with partners and potential collaborators allowed us to discuss further cooperation and new projects.

What are you preparing for the next ICE in Barcelona?

We’ve set quite a high bar with our presence at this year’s ICE in London, and with that rose our expectations for the next show. Looking ahead to Barcelona 2025, we remain focused on innovation, partnership, and exceeding the expectations.

With ambitious goals and a team of industry professionals, we are poised to surprise our partners with groundbreaking solutions. Follow our LinkedIn page for more updates as we continue to set the tone for the iGaming market.

Furthermore, I’d like to invite everyone to visit our website and find out more about Atlas-IAC’s Next-Generation iGaming platform, its features and benefits for our partners.

Time flies and before you know it, it’s going to be the ICE season again, and I hope to see you all in Barcelona next year!