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Events

Magellan Robotech will present its global offer for the first time at ICE 2020

Wednesday 22 de January 2020 / 13:26

2 minutos de lectura

(Liverpool).- Magellan Robotech, the B2B brand of Stanleybet Group, a company that creates gaming solutions for gaming operators and virtual 3D games, announces its participation in ICE London, the main game fair in the world, scheduled from February 4th to 6th at ExCel Exhibition Centre in London.

Magellan Robotech will present its global offer for the first time at ICE 2020

After having successfully participated in the "Betting on Sports" in London in September and the "Sigma I-Gaming" in Malta last November and after having won the CEEG Awards in Budapest in the "Best Lottery Service Provider" category, the group has decided to take part for the first time in the London event, a prestigious stage for which it has many new features in store. The most awaited: the new Falcon, the first LIVE virtual football in the world.


The Magellan Robotech stand at ICE will occupy an area of ​​150 square meters while the exhibition area, including the lounge, will be 120 square meters. Led strips on the floor will define the different areas. The central body will be dedicated to the group's software: in the west part an over-view of the virtual products and the Midas and Apache system; in the eastern part there will be virtual products dedicated exclusively to football: Trident, virtual championship, the new LIVE Falcon and Midas, retail touch screen betting system solution.


The VIRTUAL Trident, multi-nominated in numerous awards for the best product in the sector in 2019, will be exhibited both in the retail and online (desktop-mobile) versions. There will also be two stations dedicated to hardware, the MBKs, self-service terminals produced entirely by the company on which it will be possible to see how the machine works with the entire range of Magellan products.


Christian Maglia, CCO of Magellan Robotech, declares enthusiastic: «I am proud of what we have been able to do in a few months with the Magellan Robotech Team. The launch of K1, the first SSBT signed by MBK (Magellan Betting Kiosk) soon distributed in Denmark, Belgium, Romania and Italy, the addition in our product portfolio of the first third parties, the Virtual pre-recorded greyhound race and the real horse races, the strong interest in our retail solutions and in particular Midas Touch & Bet based on Apache and Galileo but open to integration with any betting platform, the imminent launch of Trident on two Top 5 operators in Peru and two of the Top 10 in Italy. The success of our products in the fairs we have attended in recent months (London, Johannesburg, Amsterdam, Las Vegas, Sofia, Buenos Aires, Malta) - continues Maglia - is proof of the fact that we are moving in the best way to achieve our goal which is to become a point of reference for operators in the sector, an obligatory stop for those who want to have unique and exclusive products. I am sure that our participation in ICE will be the icing on the cake of an exceptional year. But it does not end here - concludes the CCO of Magellan Robotech - because we have already announced our presence at ENADA Rimini, the most important exhibition in Italy dedicated to the gaming sector, and subsequently, we will be in Bogota, Lima, London, and Barcelona».


 

Categoría:Events

Tags: Magellan Robotech, ICE, betting software, ICE London, Clarion Gaming,

País: United Kingdom

Event

ICE Barcelona 2026

19 de January 2026

NOVOMATIC 2026: Global Expansion and Comprehensive Strategy in the Gaming Industry

(Barcelona, SoloAzar Exclusive).- NOVOMATIC AG kicked off 2026 with strong momentum, underscored by its standout presence at ICE Barcelona. Thomas Schmalzer, VP of Global Sales and Product Management, highlighted the company’s presentation of its integrated 360-degree portfolio—spanning cabinets, gaming content, and system solutions—while reinforcing global partnerships and advancing into new markets.

Friday 06 Mar 2026 / 12:00

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

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