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Events

Merkur celebrates ICE Barcelona relocation

Friday 04 de August 2023 / 12:00

2 minutos de lectura

(Espelkamp).- Last August 1st, it was confirmed that ICE, the international gaming industry’s biggest and best B2B presentation, will be hosted from January 2025 in Barcelona. Thus ICE 2025, together with the iGB Affiliate event, will be located at the Fira de Barcelona Gran Via, one of the largest and most modern exhibition venues in Europe with its 8 halls and convention spaces totalling 240,000 sqm.

Merkur celebrates ICE Barcelona relocation

Merkur celebrated the news wholeheartedly, commenting that a move from the UK to mainland Europe has been a hoped-for development for several years. One difficulty since the United Kingdom left the European Union in 2020 has been the additional immigration and customs regulations and costs that this move caused. Clearly, moving ICE to a mainland European country removes these difficulties and gives ICE (the ‘International Casino Exhibition’) a new scope for further growth and development.

Athanasios “Sakis” Isaakidis, Merkur’s Chief Executive, International stated: “This announcement represents great news: not just for Merkur but absolutely for the entire gaming industry. Of course, we still have ICE in London for 2024 upcoming.I predict that this will be a fantastic event in its own rite and a platform for looking forward to a whole new landscape from 2025 onwards. On behalf of Merkur, I have to congratulate Clarion Gaming for the massive amount of work that they have undertaken to take on board the majority wish of their industry stakeholders, investigate thoroughly all the possibilities that became apparent and do all of the complex negotiations that were necessary to bring this entirely new scenario over the line to the completion that has now been announced. Merkur thanks Clarion for all the many years that we have co-operated so far and wishes them as an organisation and ICE as an event of huge standing all the very best for the future as we warmly continue our co-operation in the coming years. We stand together for what I am certain will be a bright future for the entire gaming industry.”

 

Categoría:Events

Tags: Merkur Gaming, Clarion Gaming, ICE,

País: Germany

Región: EMEA

Event

ICE Barcelona 2026

19 de January 2026

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy

(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.

Friday 13 Feb 2026 / 12:00

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