Merkur Group Shines in Barcelona with Triple ICE Triumph

The Merkur Group has capped off ICE Barcelona with an exceptional showing, securing three major international industry awards at this year’s flagship gaming trade event. The East Westphalia–based company was recognised both at the European Casino Awards and through the newly launched ICE StandOut Awards, underscoring its influence across commercial, social, and experiential dimensions of the industry.

The European Casino Awards, long regarded as one of the sector’s most prestigious ceremonies, celebrated excellence once again at the Renaissance Barcelona Fira Hotel. Merkur Spielbanken was named “Best Multiple Casino Operator,” with judges highlighting its forward-looking operational model. The panel praised the subsidiary’s balanced approach, which blends cutting-edge slot machines and games with a contemporary table gaming offering and a diverse culinary concept, all elevated by a high-quality entertainment programme.

In addition, the Merkur Group received the “Corporate Community Engagement Award,” recognising its sustained commitment to social responsibility. The jury acknowledged that community engagement has been a core pillar of the company since its inception, reflecting values shared by both the founding family and its workforce.

Beyond the European Casino Awards, Merkur Gaming also claimed top honours in the inaugural ICE StandOut Awards 2026. Clarion Gaming selected the company as winner of “Best Onsite Marketing Activation” for its immersive Merkur World booth. Featuring bold LED installations, vivid visual design, and a dynamic entertainment line-up — including interactive live magic, energetic cheerleader performances, and live DJ sets — the stand consistently drew large crowds throughout the show.

Lars Felderhoff, Chairman of the Management Board of the Merkur Group, welcomed the achievements, stating: “ICE 2026 has been an outstanding success for us, not only because of the tremendous response from our customers, but also due to this remarkable recognition from the industry. These three awards reflect the dedication, creativity, and hard work of our entire team. They inspire us to continue raising the bar and shaping the future of gaming. My sincere thanks go to all colleagues whose commitment made this possible.”