NOVOMATIC made a lasting impression at G2E 2025 Las Vegas, delivering one of the most dynamic showcases in the company’s history. With record visitor engagement, high-profile product launches, and an immersive brand presentation, the gaming technology leader once again confirmed its global innovation power under the bold theme “Play Like You Own the Block.”

At booth #1259, NOVOMATIC attracted record numbers of visitors with a vibrant mix of innovation, entertainment, and design. Large LED video walls, street art-inspired visuals, and interactive attractions transformed the space into an energetic meeting point that reflected both the creativity of Las Vegas and NOVOMATIC’s forward-thinking identity.

U.S. Premiere: DIAMOND X™ 1.55J Quattro Steals the Spotlight

The star of the show was the U.S. debut of the DIAMOND X™ 1.55J Quattro, NOVOMATIC’s new flagship cabinet in its popular DIAMOND X™ series. Featuring a 55” UHD J-curve display, refined glass touchdeck, and integrated high-performance soundbar, the cabinet redefines player immersion and comfort. When paired with the exclusive Sign Packages, available in four- or six-machine configurations, it creates a visually stunning centerpiece on any gaming floor.

Alongside the V.I.P. X™ cabinet line – including the Galaxy™, Royal™, Dream™, and Lounge™ models – the DIAMOND X™ 1.55J Quattro exemplified NOVOMATIC’s hallmark of engineering excellence, modular flexibility, and premium performance.


 

Next-Level Content: Progressive Jackpots and Game Innovation

NOVOMATIC unveiled an impressive lineup of linked progressives and new game titles designed to maximize entertainment and ROI. Highlights included the new ULTRA BOOST™ 3 Treasures series with Grand Eagle™, Mighty Taurus™, and Tiger Storm™, and the eagerly anticipated XTENSION LINK™ Evolution, the newest evolution in the brand’s globally successful jackpot family.

Additional attention-grabbers included RISING TREASURES™ – Sizzling Hot™ Treasure Inferno and the all-new “De la Isla!” Wide Area Progressive, developed exclusively for Puerto Rico, reinforcing NOVOMATIC’s dedication to localized, market-specific content.

Casino Systems: Innovation That Drives Performance

The company also showcased its latest system solutions, Novo Unity™ Pro and NOVOVISION™, setting new benchmarks in operational efficiency, player engagement, and responsible gaming. NOVOVISION™ continues to lead in casino management innovation with a next-gen platform that ensures transparency, data security, and real-time performance optimization.


 

Experience and Engagement: Energy on the Show Floor

Beyond product excellence, NOVOMATIC delivered a truly engaging show experience. Visitors flocked to the Street Smart-themed photo wall, claw machine promotions, and the daily “Beat the Champ” table soccer challenges featuring 11-time world champion Chris Marks.

Reflecting on the success, Sabine Stoppel, Managing Director of NOVOMATIC Americas, stated:

“Our team delivered a seamless performance from concept to execution. By combining deep local insights with global innovation, NOVOMATIC continues to build long-term value and trust.”

Jakob Rothwangl, Managing Director of NOVOMATIC Americas, added: “G2E 2025 showed what’s possible when strong teams and bold ideas meet customer confidence. ‘Play Like You Own the Block’ isn’t just a motto—it’s our mindset.”

Thomas Schmalzer, VP Global Sales & VP Product Management, NOVOMATIC AG, concluded: “From cabinet design to game performance, our innovations inspire confidence and deliver results. We thank our customers and partners for their ongoing loyalty and collaboration.”

Looking Ahead: Expanding Across the Americas

As NOVOMATIC moves into 2026, it plans to expand in key U.S. jurisdictions including Puerto Rico, Georgia, and other emerging markets. Building on the strong momentum from G2E 2025, the next phase of the Street Smart 2.0 campaign will focus on strengthening operator partnerships, optimizing product performance, and driving sustainable growth across the Americas.

With innovation, reliability, and partnership at its core, NOVOMATIC continues to shape the future of gaming worldwide.