What novelties has the firm presented at GAT EXPO?

This year GAT Expo had the excellent opportunity to be the first fair in the calendar. This situation added an extra dose of excitement making it a great showcase and in this framework, NOVOMATIC made a strong bet in terms of launches. The big novelty was the IMPERA Link™ Series 1. This linked jackpot came to revolutionize the halls being the first one with 30 games available. Accompanied by the renowned FUNMASTER 2.27 cabinet, it captivated attendees and was the subject of several enquiries.

The other big star of the event was the NOVO LINE™ CASH CONNECTION™ Edition 2. This second version of the renowned Link Progressive Jackpot seeks to broaden its player target through the ability to configure a lower MIN BET, a feature that sparked customer interest, as well as the flexibility of being able to opt for the FUNMASTER 2.27 and PANTHERA™ 2.27 cabinets for configuration. Both options are excellent for the Colombian market and it will be up to each operator to decide which one best suits their room.

In terms of games, all eyes were on the new Gaminator® MY CASH Edition 1 mix of the Coolfire™ II-s platform and its 45 games with three Stand-alone Progressive versions of the most popular titles: MY CASH - Charming Lady™, MY CASH - Sizzling Hot™ and MY CASH - Book of Ra™. The new NOVO LINE™ Interactive Edition X3 mix with 40 games, including the roulette game Globe Roulette™ Deluxe, also debuted. A mix that guarantees diversity of offerings in all rooms.

How have you seen the show and how have you experienced the fact of meeting again with customers, prospects and visitors?

The results obtained at the show far exceeded our expectations. NOVOMATIC pays special attention to the Latin American market and works hard to deliver solutions that meet the preferences and needs of players in the region. It is very important to have direct contact with our customers and for that reason, we try to create meeting spaces where we can show our products and services, but also promote the exchange of ideas and projects. We fervently believe that collective collaboration is key to the success of all sectors of the industry to which we have belonged for more than 40 years.

What has been the feedback received at your booth?

The intention of creating a different and relaxed meeting place in the middle of a traditional expo was realised as we had planned it and was well received by all attendees. Business partners, customers and organisers were very grateful for our NOVOMATIC Lounge and its hospitality offer. We would like to thank all the partners who made it possible and above all the GAT team who made it possible for us to carry out this initiative. We will continue to work on this concept in the future.

How do you analyze the current situation of the Colombian games of chance market?

Considering that there is a land-based sector with major challenges to overcome due to the pandemic, it is necessary to provide content and solutions to meet the market needs. In this sense, products that guarantee a good entertainment offer at a relatively low cost are welcome.
 
Currently in Colombia, Linked Jackpots are the most sought after in land-based casinos. Player interest in this type of entertainment is notorious and it would be a mistake for technology providers not to consider that when developing products and solutions.

Which are the business expectations for the near future?

In the coming months we will continue to develop our commercial strategy as we designed it at the beginning of the year. Our main goal is to continue accompanying operators not only in the recovery of the industry but also in its take-off.

From NOVOMATIC Gaming Colombia we have incorporated strategies that deliver added value to our products and services with specific tools such as NOVOMATIC Club, which is a digital platform with vast information aimed at optimising the work of the gaming rooms through tutorials, master-classes and other tools that optimise the technical support service. We have also incorporated the Analysis and Performance team to collaborate with operators in the search for products and services that optimise and take their gaming rooms further. We are focused on providing more and better... and we have mapped our way to achieve it.

Do you plan to assist to other shows? If so, which ones?

NOVOMATIC Gaming Colombia already has booked its stand at GAT Expo - Bogota on 15 September. And in fact, we are able to confirm that we will have great news for then. In the regional sphere, the next fair in the Latin American calendar is Peru Gaming Show 2022 in June and NOVOMATIC will be present with its local team of collaborators welcoming customers and business partners with the same warmth and commitment as always. We look forward to seeing you there!

For more information on NOVOMATIC Gaming Colombia's products and services visit www.novomaticclub.com